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General Transcription Specs Knowledge Base

Last update: 9/16/2025

Transcription

DANA Fields Content
Note Type Normal-Existing by default. Check in SF if existing in calendar; if not, select Normal-New.
   
Task Description Contact Name – Broker-dealer
   
Task Comments Directly send message to WS’s app. Used for clarification.
   
Special Instructions For WS’s instructions for specialist.
   
Internal Comments  For any instructions from the specialist or any note for reference.
   
Date As dictated. Use recording date if not provided.
   
Time As dictated. Leave blank if not provided.
   
Contacts As dictated.
   
Broker-Dealer As dictated. Leave blank if not provided.
   
Location As dictated. Leave blank if not provided.
   
Type of Meeting Choose appropriate type as dictated or gleaned from the recording or from existing meeting in SF. If not provided, use Advisor Meeting by default.

Example:
Meeting = Advisor Meeting
Call = PM Mtg/Call
Zoom or virtual meeting = Virtual Meeting
Happy hour/drinking, golf, games = Entertainment

Options as shown in SF:
Advisor Meeting
Analyst Meeting
Breakfast Meeting
Branch Breakfast Meeting
Lunch Meeting
Branch Lunch Meeting
Dinner Meeting
Branch Dinner Meeting
Drop In
Entertainment
Seminar
Seminar / CE Presentation
Conference
Conference Call
PM Mtg/Call
Virtual Meeting
None

   
Type Choose appropriate type as it relates to the type of meeting:

Example:
PM Mtg/Call = Call
Virtual Meeting = Call
Advisor Meeting (and other types of meetings) = Meeting – Meeting Notes
Conference = Meeting – Meeting Notes

Options as shown in SF:
Call
Other – Internal Note
Email
Call – Material
Meeting – Meeting Notes
Call – Inbound

   
Subject Refer to SF calendar for existing meetings. If none, subject should be as dictated but if not provided, use the following:

Meeting = for face-to-face meetings (Advisor Meeting, Breakfast Meeting, Lunch Meeting…)
Call = call
Conference Call = conference call
Virtual Meeting = virtual meeting (Zoom, Webinar, Teams)
[Name of the conference] dictated by WS or indicated in the notes, if any. If none, use Meeting = conference

   
Note Text

As dictated. Capture verbatim but remove fillers.

Identify the Thornburg Funds/Products mentioned by the wholesalers and place them at the top of the meeting notes. Put the product names as dictated.

  • Example: “Products: Income Builder, THOR.
                      Next line is the meeting notes.”
Product

– For meeting notes where both THOR and other products were mentioned, prioritize tagging Premium Income Builder ETF since only one product can be selected.

– For meeting notes where one product was mentioned, please refer to the Products W Ticker Excel sheet and place the corresponding product name.

– And for meeting notes where THOR wasn’t mentioned but multiple other products were, do not tag any product.

Private Fund PSR Select whenever Bow River is mentioned.
   
Bow River Attendee Included? As dictated. Leave blank if not specified.
   
Bow River Attendees Select appropriately from list provided. Leave blank if not specified.
   
TBRCOF Interest Select whenever Bow River, Private Credit or TBRCOF is/are mentioned.
   
ETF Interest Select whenever ETF, TXUE, TXUG, TMB, TPLS is/are mentioned.
   
Thornburg Attendee Role Select appropriately. Leave blank if not provided.

Portfolio Manager
Client Portfolio Manager

   
Thornburg Attendees Select appropriately from list provided. Leave blank if not specified.
   
CPM/Purpose As dictated. Leave blank if not provided.
   
No. of Attendees As dictated or gleaned from the recording. Default is 1.

 

Follow-up

DANA Fields Content
Type Default is Email
   
Assigned To Name of internal WS
   
Due Date Use next business day if not provided by the WS.
   
Subject Use the same subject as the main note.
   
Comments Mirror the whole text of the main note.
   
Assigned To (Other) Name of whomever the task is for, other than the internal

 

CRM Mod

DANA Fields Content
Note Type CRM Modification
   
Task Description Contact Name – Broker-dealer
   
Task Comments Directly send message to WS’s app. Used for clarification.
   
Special Instructions For WS’s instructions for specialist.
   
Internal Comments  For any instructions from the specialist or any note for reference.
   
Date As dictated. Use recording date if not provided.
   
Time As dictated. Leave blank if not provided.
   
Contacts As dictated.
   
Broker-Dealer As dictated. Leave blank if not provided.
   
Location As dictated. Leave blank if not provided.
   
Profile Click Changed when making any changes in the FA’s CRM profile.
   
Text As dictated. Leave blank if not provided.
   
Book of Business (AUM) Capture value of book of business/AUM if mentioned in the recording. Leave blank if not provided.
   
% of Book in Mutual Funds As dictated. Leave blank if not provided.
   
% of Discretionary Business As dictated. Leave blank if not provided.
   
Top Funds Used (Symbol) As dictated. Leave blank if not provided.
   
Advisor as Fiduciary As dictated. Leave blank if not provided.
   
Recordkeeper As dictated. Leave blank if not provided.
   
Total Plan Assets As dictated. Leave blank if not provided.
   
Thornburg Plan Exposure >$250K Tickbox. Click when necessary.
   
OCIO As dictated. Leave blank if not provided.
   
Retirement Platforms Supported As dictated. Leave blank if not provided.

 

Create New Contact

DANA Fields Content
Note Type Create New Contact
   
Task Description Contact Name – Broker-dealer
   
Task Comments Directly send message to WS’s app. Used for clarification.
   
Special Instructions For WS’s instructions for specialist.
   
Internal Comments  For any instructions from the specialist or any note for reference.
   
Date As dictated. Use recording date if not provided.
   
Time As dictated. Leave blank if not provided.
   
Contacts As dictated.
   
Broker-Dealer As dictated. Leave blank if not provided.
   
Location As dictated. Leave blank if not provided.
   
Subject Leave blank.
   
Text FINRA link or Google results link
   
Type of Meeting Leave blank.
   
Type Leave blank.

 

Lead Convert

DANA Fields Content
Note Type Lead Convert
   
Task Description Contact Name – Broker-dealer
   
Task Comments Directly send message to WS’s app. Used for clarification.
   
Special Instructions For WS’s instructions for specialist.
   
Internal Comments  For any instructions from the specialist or any note for reference.
   
Date As dictated. Use recording date if not provided.
   
Time No time assumptions. Leave blank if not provided.
   
Contacts As dictated.
   
Broker-Dealer As dictated. Leave blank if not provided.
   
Location As dictated. Leave blank if not provided.
   
Subject Leave blank.
   
Text Salesforce lead link.
   
Type of Meeting Leave blank.
   
Type Leave blank.

 

Opportunity

DANA Fields Content
Note Type Opportunity
   
Task Description Contact Name – Broker-dealer
   
Task Comments Directly send message to WS’s app. Used for clarification.
   
Special Instructions For WS’s instructions for specialist.
   
Internal Comments  For any instructions from the specialist or any note for reference.
   
Date As dictated. Use recording date if not provided.
   
Time As dictated. Leave blank if not provided.
   
Contacts As dictated.
   
Broker-Dealer As dictated. Leave blank if not provided.
   
Location As dictated. Leave blank if not provided.
   
Subject Leave blank.
   
Text As dictated.

Example:
Create a $6 million opportunity in Limited Term Income.

   
Type of Meeting Leave blank.
   
Type Leave blank.
   
Opportunity Name Format: Firm Name_Fund/Product_Advisor Name
   
Firm Name As dictated
   
Advisor/Team As dictated
   
PM or PS involved As dictated and leave blank if not specified
   
Fund/Product As dictated (If there are multiple fund/product mentioned, create one opportunity for each.)
   
Funding Date Set 30 days after opportunity was created.
   
Amount Funded As dictated
   
Stage Interest and Actively Qualifying (default)
   
Asset in Millions As dictated. Same value as amount funded.
   
Oppty Next Step Call (default)

Please see attached Exercise Files for more details. 

Exercise Files
Thornburg-Trans-Specs-ver-2026-09-14.xlsx
Size: 20.01 KB
Products W Ticker-2026-09-14-15-14-43.xlsx
Size: 10.68 KB