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General Transcription Specs Knowledge Base

Last update: 11/04/2026

ACTIVITY
Type

Select the correct Type:
Normal – New (Visit, met with, walk-through, held a seminar, etc.)
Phone Call (Incoming & Outgoing calls, voicemails or left messages, conference calls where no video capability was used)
Video Call (Zoom, webinar, MS Teams, virtual meeting or other video capability was used)
Email Log: (only email communication)

If the WS did not specify or no clues to know if it’s an in person meeting, we default to Normal-New

Task Description

For Hey DAN app note types:

Activity with one FA:
[FA Name – Firm] – [John Smith – ABC Company]
[FA Name – Firm – Team/Group] – [John Smith – ABC Company – DEF Team] or [John Smith – DEF Group – ABC Company] depends in the order of team/group and firm dictation

Activity with two FAs:
[FA 1 & FA2 – Firm] – [John Doe & Jane Smith – ABC Company] for FAs from the same firm
[FA 1 & FA2 – Firm – Team/Group] or [FA 1 & FA2 – Team/Group – Firm] for FAs from the same firm and same team/group
[FA 1 & FA2] – [John Doe & Jane Smith] for FAs from different firms

Activity with Multiple FAs:
[FA 1 and other FAs] – [John Doe & other FAs]

Special Instructions Take note of any specific instructions from the WS on how the note should be processed or any details that cannot be put in any of the fields in DANA.
Internal Comments Take note of any instructions/remarks/notes that can be used/helpful in entering the note into the CRM.
Date As specified. If not provided, default to date the note was processed.
Time

As specified. If not provided, leave BLANK

For Inbound phone calls, put the start time, then put the entire duration in the Note Text (see Note Text row)

Advisors

As found in FINRA (First and Last Name only).

If other FT Employee/s attended the activity, then put FT in the Firm field

If other FT Employee is not in MS Dynamics, and name was not mentioned in the notes, put it in the notes as Other FT Attendee or indicate which SIM (Specialist Investment Manager) the FT employee is from:

Example: Lexington Attendee: [Name]

CRD# Global ID found in MS Dynamics or CRD# found in FINRA
Firm

As provided by the SAC. If none provided, leave the result yielded by your FINRA search in DANA

If a group/team name is provided, along with the registered firm, capture both separated by a dash (-) following the order of their dictation, whichever comes first.
Example: He’s from the Vuecrest team, Ameriprise = Vuecrest – Ameriprise/Vuecrest Wealth Management – Ameriprise

Location As provided by the SAC. Leave BLANK if not provided. If SAC only provided the city, we also include the state i.e. Minneapolis, then we put Minneapolis, MN in the location field
Subtype

As provided by the SAC or check context of the note. Do not include FT attendees as a basis for Group Meeting.

Default: One-on-One Meeting

Result

For activities with interaction with the contacts, default to Value-Added Contact


For left message, voicemail, email sent (scheduling/attempt), default to Non-Value-Added Contact

Subject As provided by the SAC. Leave BLANK if not provided.
Note Text

Sample time plotting when duration is provided by the SAC (for Inbound calls):
Time: 8:00AM – 8:10AM

Smart verbatim.

For monetary values/figures, the dollar sign ($) is only added if it’s specified. 

Direction

Required for a ‘Phone Call’ note type.

Default if not specified: Outbound

Topic

For Value-Added Contact Result: Specific topic provided by SAC.
If no topic and product was discussed, default: No Topic Discussed

If a product(s) was discussed/tagged, tick (None)

For Non-Value-Added Contact Result: Specific topic provided by SAC.
If no topic and/or product was discussed, tick (None)

Product

Specific product or as provided by the WS to be associated with the activity. Add as found in MS Dynamics.

If there is no product tagging, tick (None)

If the product is only mentioned in the follow-up note, do not tag or add it – only if the product is mentioned in the main notes.

If not in MS Dynamics, do not add

Competitor Products

Capture ticker symbols.

Example: BUFR (for FT Vest Laddered Buffer ETF)

Outcomes As provided by the SAC (see Morgan Stanley MAPS & Merrill Lynch Contact sheet for defaults if not provided)
Engaged
Opportunity
Account Opportunity Size
Follow-on Opportunity
Comments
Propensity of Sale
FOLLOW-UP
(Follow-up notes include in Main Note)
Owner/Assigned To: Internal partner
Subject LEAVE BLANK
Sub-Type LEAVE BLANK
Date/Time DATE
As provided. Default to next business day if not provided.
Notes

Task from [SAC]:

[Follow-up notes]

*We omit the ‘Task from [SAC]:’ if the SAC assigns the task to himself/herself.

Assigned to Other If the task is assigned to the SAC or not intended for the AC/Internal Partner
Merill Lynch
For any Value-Added Contact (VAC) interaction (one-on-ones only) with Merrill Lynch contacts, there are three fields that are required to be filled out.
NEW FIELDS DEFAULTS
Outcomes

Product Updates (w/ tagged product)

Value Add/FA Training (no products/topics or if only the topic is tagged)

Engaged Yes
Opportunity 0
For any non-VAC interactions or Group Meeting with Merrill Lynch contacts, no need to populate the additional fields.

SAC = Senior Advisor Consultant (wholesaler)

SIM = Specialist Investment Manager

Exercise Files
MSDActivities-Mapped-to-Topics.xlsx
Size: 14.67 KB
Franklin Topics and Products 2026.ods
Size: 49.49 KB
FT-SPECS-ver-2026-11-04.xls
Size: 690.00 KB