Last updated: 8/18/2026
| Main Note | |
| Type | Normal Existing – Visit already in Salesforce Normal New – Creating new meeting |
| Special Instructions | SFM instructions Sample: “Hey DAN associate, please change John’s segmentation to a B” |
| SFM | SFM – Wholesaler ASR – Internal Wholesaler SSC – Scheduler |
| Internal Comments | Action items for teammates |
| Date |
Normal Existing – Date & Time in Salesforce or Date & Time dictated if it needs to be changed per SFMs verbatim. Normal New – Start Date & Time and End Date & Time must be filled out (CRITICAL FIELD) |
| Time |
Normal Existing – Date & Time in Salesforce or Date & Time dictated if it needs to be changed per SFMs verbatim. Normal New – Start Date & Time and End Date & Time must be filled out (CRITICAL FIELD) |
| Advisor Name |
Complete name in Salesforce • Complete name captured in the first name field. For cancelled meetings, no need to populate the contacts field. Leave it blank. Unless there’s another attendee mentioned in the meeting notes. |
| CRD | |
| Organization & Location | Provide if there are multiple matches for FA name (non-critical) |
| Location | Provide if there are multiple matches for FA name (non-critical) |
| FF |
Follow-up subject format: *Only set due date if specific date is mentioned |
| Visit ID |
Normal Existing – Event ID in Salesforce (Ex.: John Park – Hey DAN – Greenville, OH) |
| Feedback |
Capture dictation in smart and clean verbatim. 1st paragraph – Capture all details Example: Strict – “Meeting to log for John Park, Hey DAN, Greenville, Ohio. That took place on Wednesday, June 24 from10 to 11 in the morning.” “breakfast, lunch, dinner, noon” – no default value as time. Capture in the note as is. Do not assume time. Tasks: Sample dictations and how they are captured in the Note Text field: • “Please assign a task to IWS, John Hay, to please send him the Midyear Outlook” • “Assign a task to my SSC, Jonathan Hue, to schedule a meeting with him sometime this October” |
| Visit Type |
Existing Visits: Mirror whatever is displayed in Salesforce. Default is Scheduled Meeting For Finals Meeting, if there’s no attendee mentioned in the recording, whoever is the primary contact of the visit will be added instead, no need to send clarification email |
| Visit Status | Always mark “Done”, otherwise, canceled by adviser if FA did not attend the meeting (first indication if canceled or rescheduled) |
| Marketing Event to add | ME for tagging: – Merrill Models (Merrill MAI models, Vanguard hybrid models, American Funds Vanguard models) – Merrill Vanguard/CG Partnered Meeting (joint meeting with Vanguard wholesaler) |
| Opportunity to add | Instructed by SFM – “Please tie an opportunity to my meeting” |
| Focus | Explicitly mentioned – Usually by Jeff Malbasa |
| SFDC Changes | Changes that needs to be made to Salesforce. Ex. “Change time” |
| Additional Attendees | Attendees without Salesforce or FINRA profile |
| Additional Owner(s) |
Capital Group SFMs/Resources SFM mentions another CG Employee, populate Contact or Additional Contact field? |
| Scheduled by | Select “External SFM” for Normal-New note types |
| Bus. Segment Discussed | Please refer to Trigger Words Sheet for more info |
| Advisor Discussed Topics | *Select the applicable topic based on the Advisor Selected Topics in Salesforce. |
| Investment Themes | Please refer to Trigger Words Sheet for more info |
| Offering Discussed | Please refer to Trigger Words Sheet for more info |
| Client Concerns | Please refer to Trigger Words Sheet for more info |
| Retail Competitor | *Select as explicitly mentioned Only select “other” if retail competitor mentioned is not on the list |
| Top Competitor Fund | *Select as explicit mentioned |
| RP Propriety Follow-up |
Most commonly used: Cost Comparison Created/Edited Other *Select as explicitly mentioned |
| Portfolio Resources | Please refer to the Firm Home Office Platform Sheet for more info |
| MLA | *Select as explicitly mentioned |
| Sub-campaign ME | Tick if a sub-campaign ME is linked to the visit |
| Captured Feedback Via* |
TEXT – receive through emails and by running the SCRM report VOICE – received through recordings |
| Engagement Type* |
Default: If the feedback specifically says they had a phone call with someone, you can assume: Phone All other default to: In Person Cancelled/Rescheduled: N/A Note: If this field already has a value in Salesforce, we leave it as is and just mirror that value in Dana. The default only applies to those visits that the Engagement Type field is not yet populated |
| Follow-up Note | |
| Advisor Name | Complete Name in Salesforce and sequence number. |
| CRD | |
| Organization | |
| Location | |
| Type | Default: Task |
| Due Date |
Default is the next business date unless specified by the SFM Tasks assigned to SFMs ex. SFM called in on Wednesday, October 2 ET, and assigned a task: SFM: “Please assign a task to myself to schedule a meeting with Dave next week.” Tasks assigned to other roles ex. SFM called in on Tuesday, October 1, and assigned a task: SFM: “Please assign a task to my internal to schedule a meeting with Dave and set the due date to October 8.” |
| Subject | Formula for our task subject –> (# of action items) X (# of contacts) Follow-up subject format: PIT Task PIT Tasks – 2 PIT Tasks – 2 – Due Date 9/10/24 PIT Task – Due Date 9/10/24 PIT Task – Medium *Only set due date if specific date is mentioned |
| Notes |
Copy the task from the main note and paste it in here. If there’s more than one contact, the format should be: Contact: Call Abz, Dean, and Dawn. Email them the cheat sheet. |
| Assigned To: | Select ASR’s name if the task was assigned to the ASR. Otherwise, utilize the “Assigned To (Other) field at the bottom |
| Assigned To Other | Task Assignee |
Trigger Words
| Business Segment Discussed: Advisory Offerings: PSTAGI, PC Leadership | ||||||
| Advisory | Retail | Retirement | ||||
| *Portfolio/ Portfolio Construction, fee-based | models | *CG funds except Portfolio Funds (refer to Capital Group Funds tab) | bonds, munis, equity and SMAs | SIMPLE, SEP, IRA, Roth | Defined Contribution (DC) | plans, RP (retirement plans) , plan sponsor, recordkeeper |
| *Capital Group Literature pieces except retirement literature | fee-based, PC Leadership (trigger words below) | A-,B-,C-,D- share classes | target date | Defined Benefit (DB) | 529, 401(k), 408(b)(2), 457(b), 403(b) , 3(38), 3(21), 3(16) | |
| *Investor meeting (visit type) | F-share class (F-2 Direct, F-2 Direct-at-Fund program), F-2 shares | ETFs, ETF funds (refer to capital Group Funds tab), ETFs-general | Enrollment, Education, & Training (Visit Type) | ERISA (Employee Retirement Income Security Act) | DC Focus Funds | |
| outlook | Third-Party Models | mutual funds | TPA (third-party administrator) | Health Savings Account (HSA) | **Retirement plan literature Two Plans A Year (CG lit), Building a sustainable retirement income plan, The Art of the One-Meeting Close, Compete with Confidence, My Best Retirement |
|
| *Firm Home Office Platforms | *Portfolio Funds (refer to Capital Group Funds tab) | fixed income | RecordkeeperDirect, PlanPremier, PlanPremier-TPA | R-share class | *any mention of plan names (specific & existing in Salesforce | |
| Investment Themes | ||||||
| Capital Advantage | DOL | Investment Insights | Market Volatility | Portfolio Construction | Retirement Income | Target Date |
| fund single sheets/ fact sheets | Department of Labor, DOL | outlook | Select as explicitly mentioned | portfolio construction, portfolio allocation/PAR, portfolio consultation, PC Leadership, portfolio analysis, portfolio review | Retirement Income | Target dates |
| Refer to the “Literatures, Brochures” tab or CG literature site | Specific fund performance (updates, results, history) Examples: • updates on Bond Fund of America = Tick Investment Insights • updates on our ETFs / funds = Don’t tick Investment Insights |
down/up market, deflation/inflation, market high, bullish, bearish, recession, down side, up side | Building portfolios | Pursuing Rising Income, RIPS (Retirement Income Portfolio Series) | Target Date Fund / AFTD | |
| Joint meeting with other CG employee/s | overweight, underweight, quarterly attribution report (QAR) | Keys to Prevailing Through Stock Market Declines, Pursuing Rising Income | Upgrade the Core (CG lit) | Target Date Fund Series (TDRS) College Target Date Series (CTDS) |
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| “updates on our target date fund / target date / target date results” | ||||||
| Discussion about market performance | ||||||
| Client Concerns | ||||||
| Active Versus Passive | Market Volatility | Retirement Income | Advertising | |||
| Select as explicitly mentioned | Select as explicitly mentioned | Select as explicitly mentioned | Select as explicitly mentioned | |||
| Select if there’s anything being discussed indicating that the contact is concerned about the behavior of the markets. Sample trigger words are: volatility, inflation, declines, increase, bearish, bullish, crisis, recession, etc. |
Advertisement, Commercials, Ads, Billboards | |||||
| Portfolio Resources | ||||||
| Home Office Model | 3rd Party Models | |||||
| *Pls refer to Firm Home Office Platform tab | Envestnet/SEI/AssetMark | |||||
| “Art of the One-Meeting Close” | “ICA Guide, ICA Mountain Chart / Mountain Chart” | “Portfolio Series/PSB/PSG/PSGG/PSGI/PSI/PSP/PSTAI/PSTEP” | “Upgrade the Core” | “Three-Pack/Three Amigos” | “Muni Three-Pack/Three-Pack of Munis” | “Three-Pack of Fixed Income” |
| Bus. Segment Discussed: Retirement Investment Themes: Capital Advantage *No need to tick Advisory since this literature is about retirement plans. |
Bus. Segment Discussed: Advisory Investment Themes: Capital Advantage Offerings Discussed: ICA *No need to tick Retail. **We only tick Retail if the Investment Company of America (ICA) fund was mentioned. |
Bus. Segment Discussed: Advisory Offerings Discussed: Portfolio Series/PSB/PSG/PSGG/PSGI/PSI/PSP/PSTAI/PSTEP *No need to tick Retail for these funds. |
Bus. Segment Discussed: Advisory Investment Themes: Capital Advantage, Portfolio Construction |
Bus. Segment Discussed: Retail Offerings Discussed: CIB, AMBAL, IFA |
Bus. Segment Discussed: Retail Offerings Discussed: LTEX, AHIM, TEBFA |
Bus. Segment Discussed: Retail Offerings Discussed: BFA, SBF, MSI |
| “Retirement Income” | “target date/s fund” | “target date series” | “Target Date Retirement Series” | We discussed about “all ETFs” | “director of fixed income / portfolio specialist” | all ETFs |
| Investment Themes: Retirement Income *Do not tick Retirement |
Bus. Segment Discussed: Retirement Investment Themes: Target Date |
Bus. Segment Discussed: Retirement Investment Themes: Target Date *Do not tick TDRS in Offerings Discussed |
Bus. Segment Discussed: Retirement Investment Themes: Target Date Offerings Discussed: TDRS |
Business Segment Discussed: Retail Offerings: ETFs-general |
Roles can be triaged moving forward as long as the trigger words were mentioned in the meeting notes. | Business Segment Discussed: Retail |
| The Outlook | outlook | fund single sheets/single sheets/fact sheets | Core Four ETFs/ETF Core Four | Model Wealth Portfolios (MWP) / Signature Portfolios (Sig Port) | PC Leadership | ABLEAmerica |
| Business Segment Discussed: Advisory Investment Themes: Capital Advantage, Investment Insights |
Business Segment Discussed: Advisory Investment Themes: Investment Insights |
Investment Themes: Capital Advantage |
Business Segment Discussed: Advisory, Retail Investment Themes: Capital Advantage Offerings Discussed: ETFs-general, CGDV, CGGR, CGXU, CGCP |
Business Segment Discussed: Advisory Offerings: PC Leadership Portfolio Resources: Home Office Model (disclaimer: platform mentioned should correspond with the firm first before ticking) |
Trigger words: PC |
Business Segment Discussed: Retirement Offerings: ABLEAmerica |
| 2025 Outlook / Midyear Outlook / 2025 Market Outlook | AFRIS / RIPS | “cash off the sidelines piece / brochure” | “iShares” | PC Insights | Yo-Yo | Tariffs piece / Guide to Tariffs |
| Business Segment Discussed: Advisory Investment Themes: Capital Advantage |
Business Segment Discussed: Advisory Investment Themes: Retirement Income Offering Discussed: AFRIS (American Funds Retirement Income Portfolio Series, PC Leadership |
Business Segment Discussed: Advisory Investment Themes: Capital Advantage Disclaimer: the word “piece” or “brochure” should be included in the verbatim |
Retail Competitor: BlackRock | Business Segment Discussed: Advisory Investment Themes: Capital Advantage |
Investment Insights: Market Volatility | Business Segment Discussed: Advisory Investment Themes: Capital Advantage Disclaimer: the word “piece” or “brochure” should be included |
| PPS / Public-Private / KKR (if not specified) | Practice Management | PSCGI / Conservative Growth and Income | PSTAGI / Tax-Aware Conservative Growth and Income | “ICanRetire single sheet / piece / brochure” | ||
| Offerings: Capital Group KKR Core Plus+ Capital Group KKR Multi-Sector+ Capital Group KKR U.S. Equity+ |
Offerings: Practice Management | Business Segment Discussed: Advisory Offerings: PSCGI, PC Leadership |
Business Segment Discussed: Advisory Offerings: PSTAGI, PC Leadership |
Business Segment Discussed: Advisory Investment Themes: Capital Advantage Disclaimer: the word “piece”, “brochure” or “single sheet” should be included in the verbatim |
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Please see the attached Exercise File for more details.
