Last update: 9/29/2026
Note Sources
| Source | Description |
|---|---|
| IVR | Recorded notes called in via Toll-Free Number |
| Emailed notes sent via nbtasks@heydan.ai (Emailed Notes) | |
| App | Notes, Text, Image, Audio, or Video sent via Hey DAN app |
Note Types
| Note Type | Description |
|---|---|
| Meeting | DEFAULT note type / For all meetings, calls, emails, voicemails |
| Contact Management | Profile creation/updates |
| Follow-Up | Follow-up tasks |
| Opportunity | Adding new business/pipeline opportunities |
Method & Activity Type Definitions
| Method | Method Description | Possible Activity Types | Activity Type | Activity Type Description | |
|---|---|---|---|---|---|
| Call | A remote interaction – by phone or Zoom session held with client/prospect, with no video enabled | Call Attempted Call Left Message Call Contact Scheduled Call |
Call Attempted | Placed an ad hoc call (i.e., with no appointment set), but did not connect with anyone and did not leave a voice mail. (Clarifies contact was not made) | |
| Call Left Message | Placed an ad hoc call and left a voicemail or message with assistant. | ||||
| Call Contact | Placed an ad hoc call and connected / had a meaningful engagement with the intended party. | ||||
| Call Contact Team Member | Discontinued use per CRM team/Samuel Clement | ||||
| Video / Content Sharing Call | NB party had video enabled or shared screens utilizing a conference tool such as Zoom or WebEx, and/or materials were provided to the client prior to or during the meeting for reference | Call Contact Scheduled Call |
Scheduled Call | Discontinued use per CRM team/Samuel Clement | |
| In Person Meeting | Held a meeting in the same physical location. (Limited to in person interactions) | ||||
| In Person | An interaction where attendees met in the same physical location (limited to in person interactions) | In Person Meeting Group Meeting |
Email activities or exchanges through email | ||
| Email sent by Salesperson from Outlook or Salesforce; does not include mass-emails sent by Marketing, which are represented by Marketing Activities | Email Email Contact |
Level of Interest
| Level of Interest | Description / Usage Guidelines |
|---|---|
| Yes Interest | Default if FA is interested in the fund |
| Yes Needs Education | If FA is interested to learn more about the fund |
| No Strategy/ Asset Class | Default if FA is NOT interested in the NB fund |
| No Timing | If FA is not able to use the NB fund at the moment or is using other firm funds, or too hectic/busy to deal with funds not in their portfolio |
| No Fees | If FA is not interested in the NB fund due to Fee concerns |
| No Passive | If FA prefers Passive management (Neuberger Berman is Active management style) |
| No Performance | If FA is not interested due to the NB fund’s Performance |
| No Structure | If FA is not interested due to the NB fund’s Structure/process |
| No Competitor | If FA is not interested in the NB fund due to liking the competitor fund better whether it be due to performance, fees, structure, etc. |
| No Consultant Dependent | Select if specified |
Level of Interest: ESG Multi-Asset Class (ML Only)
| ML Specific Option |
|---|
| (ML Only) Yes – Comfortable using CIO Models |
| (ML Only) Yes – Is interested in adding IMM as compliment to CIO |
| (ML Only) Yes – Unhappy with CIO models and looking for new options |
| (ML Only) Yes – Looking to change Investment Process to incorporate model portfolios |
| (ML Only) Yes – Has requested additional information and requires follow up |
| (ML Only) No – No intention of utilizing Model portfolios |
| (ML Only) No – Creates own CMS |
| (ML Only) No – Uses Advisor Discretion |
| (ML Only) No – Uses Client Discretion |
Retirement Wholesalers (Tag 401(K) under NB Resources)
| Wholesaler Name |
|---|
| Marcie Blanco |
| Patrick Lovett |
| Mark Pottle |
| Michelle Rappa |
| Matthew Tollison |
| Christopher Walker |
Fields highlighted in green require special attention, as they are frequently missed or prone to errors.
| Field Name | Instructions & Rules | Examples / Notes |
|---|---|---|
| Type | Meeting | |
| Task Description | If file is from Hey DAN App: • one FA: [FA Name] • two FA’s: [FA Name] and [FA Name] • three FA’s: [FA Name] and others • For multiple notes from one recording: [FA Name] and others If file is from IVR/ Toll-free number: None |
|
| Special Instructions | Instructions or any information provided by the wholesaler. | |
| Internal Comments | Populate with missing information such as FA’s Name in SF, CRD, timestamps, comments for the proofer, etc. | |
| Date | • Capture as specified by WS. • If not specified, use the Recording date. • Skip the Time field (no time field in the CRM). • If time was specified, put it in the Key Discussion Points field (should be on top of the main notes). • For multiple notes from the same recording, assume the previous date unless a new date is specified |
|
| Group | Tick checkbox if there are two or more advisors. | |
| Contact | No CRM Sync creds: • Click the green plus (+) icon to manually add a field • Capture as specified, full name or nickname • If the WS misspelled, search and put the correct spelling in the field • If the WS requests that the entire team be tagged, coordinate with NB teammates to obtain the necessary names With CRM Sync creds: |
|
| Subject |
• Follow the DEFAULTs below if WS did not specify. Calls ( Phone Call, Zoom Call, WebEx, (Microsoft) Teams ): Zoom/WebEx/Teams Call with [FA Name] – for virtual with one attendee Voicemails: Meetings (In person): Emails (Email, Email Contact): • Thank You Note — is the subject for Nick Driscoll’s handwritten thank-you notes |
Meeting with 3 attendees from Merrill Lynch: Meeting with Merrill Lynch |
| Status | Completed — default | |
| Method |
• Select as specified. If none, base on the context. -Call — for calls over the phone • Thank You Note activites by Nick Driscoll are Email/Email. |
|
| Activity Type | • Select as specified. If none, base on the context. • Refer to the Method. • For Calls, activity type can either be: • For Video / Content Sharing Calls, activity type can either be: • For Meetings, activity type can either be: • For Emails, activity type can either be: • As per the POC: “When the team indicates that they did a virtual meeting or zoom (Activity Method), can you please default that Activity Type to Scheduled Call? If they specifically mention that it wasn’t scheduled, it can be a Call Contact, but Scheduled Call should be the default.” |
|
| Activity Purpose | • Select as provided. If none, leave blank. • If David Latour and Curtis Goldsmith did not provide, send clarification email. • For follow-ups assigned to David Latour or Curtis Goldsmith, tag Pipeline Management as default. |
|
| Key Discussion Points | • If time is specified explicitly by WS, capture and place above the main notes in the format below. Examples: Time: 1 hour Time: 12:00PM Time: 40 minutes • CLEAN VERBATIM • Follow-up tasks should be in a separate paragraph below the main notes or in beween the notes depending on how it was dictated. • Follow-up Task format for Internal/WS: Or Follow-up: • If WS explicitly said the follow-up task is done, follow the format below: Or Follow-up: |
|
| DB/DC Discussion Focus | Capture as provided. Skip if none. | |
| NB Resources | • 401K — default for Retirement wholesalers. • PM Team — Select if Neuberger Berman Portfolio Managers or PM Team members, or if Product Specialists are present in the meeting whether in person or via phone call, or video call. • Dual Contract — Select if specified or if discussed in the meeting |
|
| Discussion Focus: Capabilities | Click the (+) icon to add a field and tag. One item for each field only. Add more fields for more taggings. • Data Science — Select if discussed. |
|
| Discussion Focus: Asset Classes | Click the (+) icon to add a field and tag. One item for each field only. Add more fields for more taggings. Select as specified or if discussed. |
Dictated: “Kip wants to set up a call with a member of our fixed income team to have a further and more detailed discussion on NBSD” Discussion Focus: NBSD ******************** Dictated: “Hasn’t been buying too much fixed income, concerned there” ******************** Dictated: “Interested in using private equities and alternatives” ******************** Dictated: “Interested in using private equities and the Access Fund” |
| Product/Strategy | Use the Search Tool to find Products. Can use either of the following fields: • Product Name — to search by product name • Alternate Name — to search by ticker symbols • Select NB funds discussed in the Key Discussion Points. Refer to NB Products sheet. • (US Mutual Fund) – DEFAULT for ASG External (broker-dealer) wholesalers; domestic funds • For Private Equity Funds, if not specified by WS, search in the FA’s profile in Salesforce the related offering/vintage that has been tagged. If none, tag the latest offering available in the list. |
ASG External Wholesalers: Tag US Mutual Funds unless preferences indicate otherwise. Always check the preferences as some WS prefer UCITS over the US mutual funds. Muni SMAs: Tax-Exempt Fixed Income SMAs: Taxable Fixed Income SMAs/TFI SMA: Large Cap Value: BoxSpreads: Options Overlay: Select Opportunities = Select Opportunities VIII |
| Level of Interest |
• Capture as specified. If none, base on the context. For Product/Strategy and Asset Classes: For Capabilities: Examples: • For ESG Multi-Asset Class/ML IMM model portfolios contact interest tagging, refer to General Info tab. |
|
| Level of Conviction | Capture as specified. If none, base on the context. Skip if Level of Interest is a NO but provide reason/comments/details in the product notes. Tag conviction for NBAI and Custom Direct Investing • High — if FA is invested, committed dollar amount, sent/dropped tickets, paperworks involved, meets with PM, if fund is marked for Opportunity creation. Example: • No need to capture the names in parentheses: (US Mutual Fund), (MAG SMA), (PAM SMA), (MAG Model). Just capture whether it’s a Fund or SMA, see examples above. |
HIGH Dictated: “He’s going to use us for some Taxable Fixed Income business” Conviction: High (expressed commitment to using the fund) ******************** MEDIUM ******************** LOW |
| Competitor | • Populate with the NB product and its competitor products as discussed. Skip if none. Example: [NB Product Name] — [Competitor Product Name/ticker] Large Cap Value Fund – Smead Value, MFS Value, JPMorgan Equity Income • If WS dictation is vague and unsure of the specific fund/SMA competitor: |
Dictated: “Asked about her interest in private markets, heavy BXPE and BCREDIT user” Competitor: BXPE, BCREDIT |
| Next Action | Capture as specified, skip if none. | |
| Next Action Date | Capture as specified, skip if none. | |
| Notes (Product/Strategy/others) | • Populate with product notes. • Required if NB Private Equity fund/s was discussed. • Required if FA’s interest is a NO. • For US Mutual Funds, not required but any good info about FA’s thoughts/comments/feedback would be helpful for our clients. |
Note Text: “…Also reviewed Large Cap Value, confirmed available; domestic and offshore” Notes: Also reviewed Large Cap Value, confirmed available; domestic and offshore Note Text: “…We discussed BoxSpreads at length, very interested. He’s familiar with the strategy, we just discussed operations. I’ve sent him the data, it’s going to hit due diligence, and we will go from there. His partner firm should be looking to move forward here.” |
| Contact Interest / Planning Search | No need to tag anything. Used only to search for previous contact interests in case the notes does not indicate interest and conviction, or was vague. • Search the FA’s profile. Searching by email is more accurate. |
| FOLLOW-UP (Manual Entry) | |
| Type | Follow-Up |
| Special Instructions | Instructions or any information provided by the wholesaler. |
| Internal Comments | Populate with missing information such as FA’s Name in SF, CRD, timestamps, comments for the proofer, etc. |
| Contact | • Click the green plus (+) icon to add a field. • 3 Important fields to populate: -First Name -Last Name -Company Name |
| Due Date | • If not specified by WS, due date should be the following day or the next business day. • If the note was processed on Friday ET, due date should be on Monday ET of the following week. |
| Status | DEFAULT – In Progress |
| Follow-up Method | DEFAULT – Follow-up |
| Assigned To | • Can either be the Wholesaler or the Internal Partner • Capture as specified by the wholesaler. If not specified, assign to the Internal. • If no Internal, assign to wholesaler. |
| Subject | • If not specified by the WS, copy the Subject from the main notes. Example: Meeting with John Smith Call with John Smith |
| • If task is assigned to the Internal partner, subject format is [WS Name] – Meeting with [FA Name] Example: Jose Garcia – Meeting with John Smith Jerry Hanley – Call with Kaushik Bhakta |
|
• Jerry Hanley will specify his own subject line for follow-ups, please follow. Example: John Smith/ Follow-up items• If follow-up notes exceeds the 253 character limit, add this in the Subject: (Please see [Activity Date] notes) Example: John Smith/ Follow-up items (Please see June 11 notes) Meeting with John Smith (Please see June 11 notes) |
|
| Notes | • Actionable items and tasks to be done by either the WS or the Internal partner • Character limit in Salesforce is 253 characters, apply same rule in Dana. • Use LibreOffice Writer for word count.Example of Truncated Notes: I spoke with Aiden on the NB Core Bond SMA. We presented the transition analysis to Linda, Patty and Aidan on 3/13. Aidan said he would check in with the team on any pending questions and circle back to us. I spoke with Aiden on the NB Core Bond SMA… |
| CONTACT MANAGEMENT (Manual Entry) | |
| Type | Contact Management |
| Special Instructions | Instructions or any information provided by the wholesaler. |
| Internal Comments | Populate with missing information such as FA’s Name in SF, CRD, timestamps, comments for the proofer, etc. |
| Company Name | • Click the green plus (+) icon to add a field. • Populate with the name of the firm based on Salesforce’s naming format. Example: Morgan Stanley Securities (US), Merrill (US Int.), LPL Financial, LLC, etc. |
| Broker Team | • Populate the LAST NAME FIELD ONLY with the FA’s team name if available. Ex. The Woods Group |
| Contact Owner | • Click the green plus (+) icon to add a field. • Populate with Wholesaler’s name. • Populate the FIRST NAME and LAST NAME ONLY |
| Salutation | Skip if not specified by WS. |
| First Name | Populate with FA’s first name. |
| Last Name | Populate with FA’s last name. |
| Nickname | Populate if required by WS and/or available on the FA’s team website. |
| Suffix | Select if available on the FA’s webpage and/or in FINRA. |
| Key Contact | Tick checkbox if specified by WS . |
| Contact Type | Select the Advisor for financial advisors, select Associate for client associates, etc. |
| Job Title | • Populate with the appropriate title found on the FA’s team website. • Skip if none |
| Notes | • Populate if wholesaler specified to add details. • Additional info pertaining to the advisor available on their webpage, such as: -designations (CFP, CPA, CFA, CFPC, etc) -their CSA (client service associate) -their partner’s name -firm AUM -FA’s preferences, hobbies, do’s & dont’s -their interaction preferences, point of contact, etc.Examples: -Cesar Alonso is POC [ND 2-16-22] -Has about $10 billion in AUM -Doesn’t do mutual funds, SMAs only |
| CRD# | Populate if available; refer to FINRA. |
| Date of Birth | Populate if WS specified; skip if none. |
| Contact Bio | Populate if specified by the WS; skip if none. |
| Refer to the FA’s website. | |
| Phone | • Populate with the FA’s office contact number. • Can be office phone or direct contact. |
| Mobile Phone | Populate if provided on the FA’s website. Skip if none. |
| Branch | • Must populate with Street address. • Mirror the address line from Street field. Examples: 2027 Texoma Pkwy Ste 1 461 Forum Rd Ste 101 Fl 12 201 S Biscayne Blvd Ste 2000 |
| Country | Default – United States |
| Street | • Detailed branch address line (with abbreviations based on Salesforce format). Examples: 2027 Texoma Pkwy Ste 1 461 Forum Rd Ste 101 Fl 12 201 S Biscayne Blvd Ste 2000 |
| City | US cities; provided on the FA’s webpage under Location. |
| State | Select the appropriate US State based on the complete address found on the FA’s team website. |
| Zip/Postal Code | • Select the appropriate US zip code based on the complete address found on the FA’s team website. Examples: 90210 33131 75090 |
| Travel Zone | Select if specified by the WS; skip if none. |
| Campaign | • Populate with the Campaign Name dictated by the WS. • Search for the actual Campaign Name in Salesforce. |
| Retirement Producer | Select if specified by the WS; skip if none. |
| Affiliation | |
| NB Segment | Populate if specified by the WS; skip if none. |
| NB Territory | Populate if specified by the WS; skip if none. |
| Marketing Newsletters | Select if specified by the WS; skip if none. |
| Do Not Send Marketing Emails | |
| Do not Send Subscription Content | |
| Do not Send Event Webinar Invites | |
| Do Not Contact Reason | Populate if specified by the WS; skip if none. |
| Do Not Contact | Select if specified by the WS; skip if none. |
| Do Not Call | |
| Do Not Email | |
| Do Not Mail | |
| FA on Watch | |
| FA on Watch as of Date | Tag the date if specified by the WS; skip if none. |
| Offshore Coverage | Select if specified by the WS; skip if none. |
| General Info | Populate if specified by the WS; skip if none. |
| OPPORTUNITY (Auto Entry + Manual entry of Opportunity Name) | |
| Type | Opportunity |
| Special Instructions | Instructions or any information provided by the wholesaler. |
| Internal Comments | Populate with missing information such as FA’s Name in SF, CRD, timestamps, comments for the proofer, etc. |
| Opportunity Owner | • Populate with the Wholesaler’s name • Click the plus (+) icon (if you have no CRM sync creds) • Use the Search tool and search by either name or email. • Click on the FA Name highlighted in yellow to tag |
| Product | • Use the Search tool and search by Product Name (complete NB fund name) Example: NB Crossroads Private Markets Fund VII Strategic Income Fund Select Opportunities Fund V• Click the plus (+) icon (if you have no CRM sync creds) • Click on the FA Name highlighted in yellow to tag |
| Primary Contact | • Populate with the FA’s name • Use the Search tool and search by either name, firm, email, city, or state • Click the plus (+) icon (if you have no CRM sync creds) • Click on the FA Name highlighted in yellow to tag |
| Opportunity Name | • For one product, format is: [FA Name]-[Firm Name Acronym/abbrev.]-[Complete Product Name] Examples: Rich Kaczynski-RJ-Genesis Fund Jim Miller-MS-Long Short Fund• For two products or more, please process separately; one note for each product opportunity. |
| Expected Funding Date |
• Should be the last date of the last month of the next quarter Example: If Opportunity was created on Feb 2020 (Q2), funding date should be September 30, 2020 (Q3) |
| Stage | • Select as specified by Wholesaler • DEFAULT – Prospecting if none specified-Prospecting (1%) -Early Stage/ Proposal (10%) -Intermediate Stage (25%) -Late Stage/ Finals (50% -Won – In Contract (90%) -Won – Contract Signed (95%) -Won – Funded (100%) -Lost (0%) |
| Amount (USD) | • Populate with numbers only; no dollar sign and commas. Leave blank if not specified Examples: 1000, 1, 10000, 1000000, 20000, 500000 |
| Fee Rate (BPS) | • Refer to the Standard Fee Rate in the search results under Product field • Populate with numbers only; no decimal points Examples: 45, 65, 55, 38 |
| Expected Close | • Select Other Close if Product is either PMF VII, Select Opps V and other Private Equity products • Skip if not Private Equity products-First Close -Other Close -N/A |
| Description | • Populate with additional info. • If WS instructed to create opportunity for two or more products |
