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General Transcription Specs Knowledge Base

Last update: 6/5/2026

SF-API Team (Trust Company of the West – TCW)
New Accounts and Client Delivery Managers: Genz Acebedo
Subject Matter Expert: Jomalene Penaflor
Specialists: Jennifer Garcia, Richelle Ramos, Alaiza Rectin, Ben Lorenz Esber, Lauzette Mariano, Mary Paulyn Mondero

 

TRANSCRIPTION GUIDELINES
DANA Fields Interpretation Relevance
Task Description *for 1 advisor in a recording, [FA – Firm]
Example:
John Doe – Merrill Lynch

*If the recording has 2 advisors from the same firm, [FA1] & [FA2] – Firm
Example:
John Doe & Jane Doe – Merrill Lynch

*If the recording has 2 advisors from the different firm, [FA1] & [FA2]
John Doe & Jane Doe

*If the recording has three or more advisor from the same firm, [FA1] & Others – Firm
Example:
John Doe & Others – Merrill Lynch

If the recording has three or more notes from different firms, [FA1] & Others
Example:
John Doe & Others

For FA and Firm Names: dictated name, full name/name from CRM, and common name can be used.
For team uniformity, first choice is the dictated name, then name from CRM/full name, then common name.

Required
Note: Task Description for the first note in multiple notes/split notes will reflect on all succeeding notes (within the same recording)
Task Comments Utilize only for immediate clarification with the User
Example:
Hi [User], Kindly provide the missing information. Thank you!

*For TCW Team use only*

 
Type
(NOTE TYPE)
Meeting Required
 
Existing? (Y/N)
tick box
   
Utilize only for revising previously entered notes by the team.

*For TCW Team use only*

Untick (N): If note has no existing activity in the CRM Search (default)
Tick (Y): If note has an existing activity in the CRM Search (used only for activities previously created by Hey DAN that needs to be updated upon request by the User)
 
Special Instructions Instructions given by User to Hey DAN  
Internal Comments    
**Blank Audio/Recording or Pocket Dial: [Blank recording 0:__:__._] [Pocket dial 0:__:__._]  
**Notes for other FTEs, proofer or enterer  
   
Note Timezone   Not currently utilized
Group
tick box
Utilize only if the note has two or more contacts.

Untick: If the activity has only one contact/attendee (default)
Tick: If the activity has two or more contacts/attendees

 
Follow-up
tick box & dropdown
  Not currently utilized
Contact
CRM Search Fields
  Required
Use this section to search for the contact/advisor’s profile.
If the search is successful, the contact/advisor’s name/s will reflect below the CRM Search fields.
Select the correct profile by clicking the name (will be highlighted in orange once selected), then the chosen result/s will reflect on the field below.
 
Note: There can be multiple “Contacts” tagged in one group note.
 
If in case the contact has no profile in the CRM Search,
create a placeholder and input the First Name and Last Name of the contact
(This is important make the contact’s name reflect in DANA for clarification purposes)
 
***BEFORE SEARCHING, ALWAYS CHECK THE USER’S PREFERENCES***
 
In choosing the correct contact profile, please check User’ Preferences below for each division (Record Type default):
Users under Strategic Accounts (SA) – National Accounts Contact (default unless otherwise specified)

Users under Wealth Advisor Group (WAG) – Intermediary Rep (default unless otherwise specified)
*if specified as Sales Team – select contact profile with “Sales Team” Record Type
**If no specific Rep profile found but Group/Team profile only, select contact profile with “Sales Team” Record Type
(may not be applicable. If the conditions are met for this one, clarify first.)
Users under Private Client Group (PCG) – National Accounts Contact or Intermediary Rep (default unless otherwise specified) or Rep

Users under IAG – National Accounts Contact (default unless otherwise specified) or Rep


Note: Only tag TCW Employee present on the meeting in Contact field IF NOT found in Assigned – User field.
Related to Account
CRM Search Fields
   
SKIP/ no need to tag
 
Assigned To
Search Fields
   
 
Default: Leave blank
 
 
Related to Campaign
CRM Search Fields
  Required
 
Use this when User EXPLICITLY dictated.
 
NOTE: Only one Campaign can be tagged on one note
 
 
Product
CRM Search Fields
  Required
As specified by the User

IMPORTANT: Products are changing and preferences for each wholesaler are different. Old preferences can become obsolete quickly. Please refer to the Wholesaler preference email thread (subject = WS Pref Tracker Update | Please Read!), or contact SME or specialists that has access to the email thread.

Skip/leave blank if not specified or check meeting note context for clues
 
“NEVER use products with UCITS.”
 
Default: tag products here. If specific product is NOT mentioned, check product preference of wholesaler.
Interest Level – dropdown in Product CRM field. Must be directly specified by user if value is Neutral, Positive, or Negative.
 
Strategy
CRM Search Fields
  Required
As explicitly specified by the User
Skip/leave blank if not instructed or a preference.
 
Check User’s preferences if they prefer to tag the Strategy instead of Product for a specific strategy/product. i.e. Liz Deveau.
 
Attendee – User
CRM Search Fields

Tag TCW employee/s present in the meeting and as dictated by User.

If TCW employee is not in Attendee-User field, check in Contact field and tag there instead.

If TCW employee is not found in both Attendee-User and Contact field, send clarification to user.

 
Subject   Required
As specified/dictated by the User. If not dictated, we can use the following suggested subjects. Meeting/Call/Virtual Meeting/Conference Call are interchangeable or can use the default “Meeting with [name] of [firm]”
 
For FA and Firm Name — dictated name, full name/name from CRM, and common name can be used.
For team uniformity, first choice is the dictated name, then name from CRM/full name, then common name,
 
Meeting with [FA] of [Firm] — if activity Type is In Person Meeting
Cue words: “In person meeting with”, “1-on-1 meeting with”, “Breakfast with”, “Lunch with”, “Dinner with”,
“Group meeting with”, “Coffee with”, “Introduction meeting with”
 
Virtual Meeting with [FA] of [Firm] — if activity Type is Virtual Meeting
Cue words: “Virtual meeting”, “Zoom meeting”, “Teams meeting”, “WebEx”,
“Skype”, “Facetime”, “Gmeet” or “Google Meet”
 
Call with [FA] of [Firm] — if activity Type is Phone Call
Cue words: “Call with”, “Phone call with”, “Spoke with”
Voicemail for [FA] of [Firm] — if activity Type is Phone Call
Cue words: “Left a voicemail message”
Conference Call with [FA] of [Firm] — if activity Type is Phone Call
Cue word: “conference call”
Email for [FA] of [Firm] — if activity Type is Email
 
 
 
 
Type
(MEETING TYPE)
  Required
As specified/dictated by the User or based on context of the activity/note
Select from the dropdown options below:
Phone Call
Email
In Person Meeting
Virtual Meeting
Entertainment
 
Phone Call
Cue words: “Call with”, “Phone call with”, “Spoke with”, “Left a voicemail message”, “Conference Call”
 
Email
 
In Person Meeting (default) – if not specified
Cue words: “In person meeting with”, “1-on-1 meeting with”, “Breakfast with”, “Lunch with”, “Dinner with”,
“Group meeting with”, “Coffee with”, “Introduction meeting with”

“Golf with”, “Sponsored a client event”, “Went out fishing”, “Watched a basketball game”, “Happy hour”

 
Virtual Meeting
Cue words: “Virtual meeting”, “Zoom meeting”, “Teams meeting”, “WebEx”,
“Skype”, “Facetime”, “Gmeet” or “Google Meet”
 
Entertainment
As explicitly specified by the User only.
Otherwise, consider social entertainment interactions as ”In-Person”.
 
Date   Required
 
Activity Date
As specified/dictated. If not specified, use recording/email date.
 
 
 
Priority   Required
As specified/dictated by the User. Select from the dropdown options below:
High
Normal
Low
Normal (default) unless otherwise specified
 
Status   Required
As specified/dictated by the User. Select from the dropdown options below:
Not started
In Progress
Completed
Waiting on someone else
Deferred
 
Completed (default) for not specified completed tasks
 
 
Method   Required
USE ONLY FOR MEETING TYPES Phone Call AND Email.

As specified/dictated by the User. If not specified, select based on context of the note.
Select from the dropdown options below:

Default for call is Outbound Call – Spoke to FA
Default for email is Outbound Email
Outbound Call – Spoke to FA
Outbound Call – Left Message
Outbound Call – Spoke to Asst
Outbound Email
Inbound Email
Inbound Call – Spoke to FA
Inbound Call – Spoke to Asst
 
Comments (Note Text)   Required
***BEFORE TRANSCRIBING THE NOTE TEXT, ALWAYS CHECK THE RECRUITERS’ PREFERENCES***

Writing Styles

 
(Activity comments here; transcribe smart clean verbatim)
 
Users under Institutional Advisory Group (IAG) and Strategic Accounts (SA) uses default note text format.
Please check User’ Preferences below (defaults):
 
**Comments: [field] Use format below; use (-) bullets for talking points (not paragraph)

Summary: (As specified/ N/A if none provided)

Date: (As specified or recording/received date)

Prospect Attendees: (Contact Name – As specified)

TCW Attendees: (As specified/ N/A if none provided)

Follow-up: (As specified/ N/A if no none provided)

Notes: (As specified/ N/A if no none provided)

 
Booked Meeting
Tick as specified/dictated. If not specified, leave unchecked.
 
Competitive Opportunity
Tick as specified/dictated. If not specified, leave unchecked.
 
Merrill CRD Rep ID Contact’s CRD Number as found in FINRA

Format if there are multiple Merrill Reps: [CRD Number], [CRD Number], [CRD Number]…

As specified/dictated if contact/advisor is from Merrill Lynch

if contact is non-Merrill Lynch, skip/leave all fields blank

Required
Product Interest Updated
SKIP/ no need to tag
 
Activity Source
Always select Hey DAN
 
Only General Capabilities Discussed
Tick as specified/dictated. If not specified, leave unchecked.
 
Count Cross-check # of notes generated from the page Required
Transcribing/ Choose/Tick note for proofing/ready. Required
Proofing complete

 

 

Follow-up

TRANSCRIPTION GUIDELINES
AS OF 04/10/2025

Users that responded regarding Follow-up Task:

Mark Oppedisano
– No need to create Follow-up Task

Kevin Sochovka
– Confirmed that we should continue creating Follow-up Task

THIS FORMAT IS THE DEFAULT
But WS are asked if a separate FOLLOW-UP TASK should not be created.

ONLY CREATE A FOLLOW-UP TASK IF THE WS EXPLICITLY INSTRUCTED AN INTERNAL.

Ex. “Myles, please follow-up with him and ask if he has any questions”
Or
“Please send information about the products discussed.”

Passing dictation of a follow-up that they will do does not need Follow-up Task.

Ex. “Will send him information about the products.”
Or
“Myles will be following up on the information available that we can send.”

 
DANA Fields Interpretation Relevance
Task Description *If the recording has only one note, [FA – Firm]
Example:
John Doe – Merrill Lynch

*If the recording has two notes from the same firm, [FA1] and [FA2] – Firm
Example:
John Doe and Jane Doe – Merrill Lynch

*If the recording has three or more from the same firm, [FA1] & Others – Firm
Example:
John Doe & Others – Merrill Lynch

If the recording has two or more notes from different firms, [FA1] & Others
Example:
John Doe & Others

Note: Task Description for the first note in multiple notes/split notes will reflect on all succeeding notes (within the same recording)

Required
Task Comments Utilize only for immediate clarification with the User
Example:
Hi [User], Kindly provide the missing information. Thank you!

*For TCW Team use only*

 
Type
(NOTE TYPE)
Follow-up Required
Existing? (Y/N)
tick box
Utilize only for revising previously entered notes by the team.

*For TCW Team use only*

Untick (N): If note has no existing activity in the CRM Search (default)
Tick (Y): If note has an existing activity in the CRM Search (used only for activities previously created by Hey DAN that needs to be updated upon request by the User)

 
Special Instructions Instructions given by User to Hey DAN  
Internal Comments **Blank Audio/Recording or Pocket Dial: [Blank recording 0:__:__._] [Pocket dial 0:__:__._]

**Notes for other FTEs, proofer or enterer

 
Note Timezone   Not currently utilized
Contact
CRM Search Fields
Add the contact where the instruction is related or directed to.

Use this section to search for the contact/advisor’s profile.
If the search is successful, the contact/advisor’s name/s will reflect below the CRM Search fields.
Select the correct profile by clicking the name (will be highlighted in orange once selected), then the chosen result/s will reflect on the field below.

Note: There can be multiple “Contacts” tagged in one follow-up task. If in case the contact has no profile in the CRM Search,
create a placeholder and input the First Name and Last Name of the contact
(This is important make the contact’s name reflect in DANA for clarification purposes)

***BEFORE SEARCHING, ALWAYS CHECK THE USER’S PREFERENCES***

In choosing the correct contact profile, please check User’ Preferences below for each division (Record Type default):

Users under Strategic Accounts (SA) – INST/PCS (default unless otherwise specified)

Users under Wealth Advisor Group (WAG) – Rep (default unless otherwise specified)
*if specified as Sales Team – select contact profile with “Sales Team” Record Type
**If no specific Rep profile found but Group/Team profile only, select contact profile with “Sales Team” Record Type

Users under Private Client Group (PCG) – INST/PCS (default unless otherwise specified) or Rep

Required
Assigned To
CRM Search Fields

As explicitly instructed by User and specified to whom it will be assigned.
If a follow-up was dictated in the meeting with no instruction and no assignee, there’s no follow-up to be made.
Required
Meeting
CRM Search Fields
Tag the meeting that the Follow-up is associated with.
Search for the meeting using its CRM Reference ID.
Required
Subject
“Follow-Up Call” is the default subject for Mark Vasquez only.

For other WS, subject is free form and should contain the action item/s dictated by WS.

If character count was exceeded, retain the dictated follow-up in the main note.
Use any one of these subjects, whichever fits better:
– Follow up with [FA] (Check main note for more info)
– [First sentence of instruction / short summarized instruction] (Check main note for more info)

Required
Follow-up Date As specified/dictated. If not specified, use the next business date from the date note is processed. Required
Follow-up ID For Existing Record Search only Required
Follow-Up Owner For Existing Record Search only Required
Count Cross-check # of notes generated from the page Required
Transcribing/ Proofing complete Choose/Tick note for proofing/ready. Required
Exercise Files
[06-04-2026-ET] TCW-Kyloe-Trans-Specs.ods
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