Last update: 6/5/2026
| SF-API Team (Trust Company of the West – TCW) |
| New Accounts and Client Delivery Managers: Genz Acebedo |
| Subject Matter Expert: Jomalene Penaflor Specialists: Jennifer Garcia, Richelle Ramos, Alaiza Rectin, Ben Lorenz Esber, Lauzette Mariano, Mary Paulyn Mondero |
| TRANSCRIPTION GUIDELINES | ||
| DANA Fields | Interpretation | Relevance |
| Task Description | *for 1 advisor in a recording, [FA – Firm] Example: John Doe – Merrill Lynch *If the recording has 2 advisors from the same firm, [FA1] & [FA2] – Firm *If the recording has 2 advisors from the different firm, [FA1] & [FA2] *If the recording has three or more advisor from the same firm, [FA1] & Others – Firm If the recording has three or more notes from different firms, [FA1] & Others For FA and Firm Names: dictated name, full name/name from CRM, and common name can be used. |
Required |
| Note: Task Description for the first note in multiple notes/split notes will reflect on all succeeding notes (within the same recording) | ||
| Task Comments | Utilize only for immediate clarification with the User Example: Hi [User], Kindly provide the missing information. Thank you! *For TCW Team use only* |
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| Type (NOTE TYPE) |
Meeting | Required |
| Existing? (Y/N) tick box |
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| Utilize only for revising previously entered notes by the team.
*For TCW Team use only* |
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| Untick (N): If note has no existing activity in the CRM Search (default) Tick (Y): If note has an existing activity in the CRM Search (used only for activities previously created by Hey DAN that needs to be updated upon request by the User) |
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| Special Instructions | Instructions given by User to Hey DAN | |
| Internal Comments | ||
| **Blank Audio/Recording or Pocket Dial: [Blank recording 0:__:__._] [Pocket dial 0:__:__._] | ||
| **Notes for other FTEs, proofer or enterer | ||
| Note Timezone | Not currently utilized | |
| Group tick box |
Utilize only if the note has two or more contacts.
Untick: If the activity has only one contact/attendee (default) |
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| Follow-up tick box & dropdown |
Not currently utilized | |
| Contact CRM Search Fields |
Required | |
| Use this section to search for the contact/advisor’s profile. | ||
| If the search is successful, the contact/advisor’s name/s will reflect below the CRM Search fields. | ||
| Select the correct profile by clicking the name (will be highlighted in orange once selected), then the chosen result/s will reflect on the field below. | ||
| Note: There can be multiple “Contacts” tagged in one group note. | ||
| If in case the contact has no profile in the CRM Search, create a placeholder and input the First Name and Last Name of the contact (This is important make the contact’s name reflect in DANA for clarification purposes) |
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| ***BEFORE SEARCHING, ALWAYS CHECK THE USER’S PREFERENCES*** | ||
| In choosing the correct contact profile, please check User’ Preferences below for each division (Record Type default): | ||
| Users under Strategic Accounts (SA) – National Accounts Contact (default unless otherwise specified) | ||
Users under Wealth Advisor Group (WAG) – Intermediary Rep (default unless otherwise specified) *if specified as Sales Team – select contact profile with “Sales Team” Record Type **If no specific Rep profile found but Group/Team profile only, select contact profile with “Sales Team” Record Type (may not be applicable. If the conditions are met for this one, clarify first.) |
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| Users under Private Client Group (PCG) – National Accounts Contact or Intermediary Rep (default unless otherwise specified) or Rep
Users under IAG – National Accounts Contact (default unless otherwise specified) or Rep |
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Note: Only tag TCW Employee present on the meeting in Contact field IF NOT found in Assigned – User field. |
| Related to Account CRM Search Fields |
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| SKIP/ no need to tag | ||
| Assigned To Search Fields |
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| Default: Leave blank | ||
| Related to Campaign CRM Search Fields |
Required | |
| Use this when User EXPLICITLY dictated. | ||
| NOTE: Only one Campaign can be tagged on one note | ||
| Product CRM Search Fields |
Required | |
| As specified by the User
IMPORTANT: Products are changing and preferences for each wholesaler are different. Old preferences can become obsolete quickly. Please refer to the Wholesaler preference email thread (subject = WS Pref Tracker Update | Please Read!), or contact SME or specialists that has access to the email thread. |
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| Skip/leave blank if not specified or check meeting note context for clues | ||
| “NEVER use products with UCITS.” | ||
| Default: tag products here. If specific product is NOT mentioned, check product preference of wholesaler. | ||
| Interest Level – dropdown in Product CRM field. Must be directly specified by user if value is Neutral, Positive, or Negative. | ||
| Strategy CRM Search Fields |
Required | |
| As explicitly specified by the User | ||
| Skip/leave blank if not instructed or a preference. | ||
| Check User’s preferences if they prefer to tag the Strategy instead of Product for a specific strategy/product. i.e. Liz Deveau. | ||
| Attendee – User CRM Search Fields |
Tag TCW employee/s present in the meeting and as dictated by User. If TCW employee is not in Attendee-User field, check in Contact field and tag there instead. If TCW employee is not found in both Attendee-User and Contact field, send clarification to user. |
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| Subject | Required | |
| As specified/dictated by the User. If not dictated, we can use the following suggested subjects. Meeting/Call/Virtual Meeting/Conference Call are interchangeable or can use the default “Meeting with [name] of [firm]” | ||
| For FA and Firm Name — dictated name, full name/name from CRM, and common name can be used. | ||
| For team uniformity, first choice is the dictated name, then name from CRM/full name, then common name, | ||
| Meeting with [FA] of [Firm] — if activity Type is In Person Meeting | ||
| Cue words: “In person meeting with”, “1-on-1 meeting with”, “Breakfast with”, “Lunch with”, “Dinner with”, “Group meeting with”, “Coffee with”, “Introduction meeting with” |
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| Virtual Meeting with [FA] of [Firm] — if activity Type is Virtual Meeting | ||
| Cue words: “Virtual meeting”, “Zoom meeting”, “Teams meeting”, “WebEx”, “Skype”, “Facetime”, “Gmeet” or “Google Meet” |
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| Call with [FA] of [Firm] — if activity Type is Phone Call | ||
| Cue words: “Call with”, “Phone call with”, “Spoke with” | ||
| Voicemail for [FA] of [Firm] — if activity Type is Phone Call | ||
| Cue words: “Left a voicemail message” | ||
| Conference Call with [FA] of [Firm] — if activity Type is Phone Call | ||
| Cue word: “conference call” | ||
| Email for [FA] of [Firm] — if activity Type is Email | ||
| Type (MEETING TYPE) |
Required | |
| As specified/dictated by the User or based on context of the activity/note | ||
| Select from the dropdown options below: | ||
| Phone Call In Person Meeting Virtual Meeting Entertainment |
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| Phone Call | ||
| Cue words: “Call with”, “Phone call with”, “Spoke with”, “Left a voicemail message”, “Conference Call” | ||
| In Person Meeting (default) – if not specified | ||
| Cue words: “In person meeting with”, “1-on-1 meeting with”, “Breakfast with”, “Lunch with”, “Dinner with”, “Group meeting with”, “Coffee with”, “Introduction meeting with” “Golf with”, “Sponsored a client event”, “Went out fishing”, “Watched a basketball game”, “Happy hour” |
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| Virtual Meeting | ||
| Cue words: “Virtual meeting”, “Zoom meeting”, “Teams meeting”, “WebEx”, “Skype”, “Facetime”, “Gmeet” or “Google Meet” |
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| Entertainment | ||
| As explicitly specified by the User only. Otherwise, consider social entertainment interactions as ”In-Person”. |
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| Date | Required | |
| Activity Date | ||
| As specified/dictated. If not specified, use recording/email date. | ||
| Priority | Required | |
| As specified/dictated by the User. Select from the dropdown options below: | ||
| High Normal Low |
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| Normal (default) unless otherwise specified | ||
| Status | Required | |
| As specified/dictated by the User. Select from the dropdown options below: | ||
| Not started In Progress Completed Waiting on someone else Deferred |
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| Completed (default) for not specified completed tasks | ||
| Method | Required | |
| USE ONLY FOR MEETING TYPES Phone Call AND Email. | ||
As specified/dictated by the User. If not specified, select based on context of the note. Select from the dropdown options below: |
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Default for call is Outbound Call – Spoke to FA Default for email is Outbound Email |
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| Outbound Call – Spoke to FA Outbound Call – Left Message Outbound Call – Spoke to Asst Outbound Email Inbound Email Inbound Call – Spoke to FA Inbound Call – Spoke to Asst |
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| Comments (Note Text) | Required | |
| ***BEFORE TRANSCRIBING THE NOTE TEXT, ALWAYS CHECK THE RECRUITERS’ PREFERENCES***
Writing Styles |
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| (Activity comments here; transcribe smart clean verbatim) | ||
| Users under Institutional Advisory Group (IAG) and Strategic Accounts (SA) uses default note text format. Please check User’ Preferences below (defaults): |
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| **Comments: [field] Use format below; use (-) bullets for talking points (not paragraph)
Summary: (As specified/ N/A if none provided) Date: (As specified or recording/received date) Prospect Attendees: (Contact Name – As specified) TCW Attendees: (As specified/ N/A if none provided) Follow-up: (As specified/ N/A if no none provided) Notes: (As specified/ N/A if no none provided) |
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| Booked Meeting | Tick as specified/dictated. If not specified, leave unchecked. |
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| Competitive Opportunity | Tick as specified/dictated. If not specified, leave unchecked. |
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| Merrill CRD Rep ID | Contact’s CRD Number as found in FINRA
Format if there are multiple Merrill Reps: [CRD Number], [CRD Number], [CRD Number]… As specified/dictated if contact/advisor is from Merrill Lynch if contact is non-Merrill Lynch, skip/leave all fields blank |
Required |
| Product Interest Updated | SKIP/ no need to tag |
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| Activity Source | Always select Hey DAN |
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| Only General Capabilities Discussed | Tick as specified/dictated. If not specified, leave unchecked. |
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| Count Cross-check | # of notes generated from the page | Required |
| Transcribing/ | Choose/Tick note for proofing/ready. | Required |
| Proofing complete |
Follow-up
| TRANSCRIPTION GUIDELINES | ||
| AS OF 04/10/2025
Users that responded regarding Follow-up Task: Mark Oppedisano Kevin Sochovka |
THIS FORMAT IS THE DEFAULT But WS are asked if a separate FOLLOW-UP TASK should not be created. ONLY CREATE A FOLLOW-UP TASK IF THE WS EXPLICITLY INSTRUCTED AN INTERNAL. Ex. “Myles, please follow-up with him and ask if he has any questions” Passing dictation of a follow-up that they will do does not need Follow-up Task. Ex. “Will send him information about the products.” |
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| DANA Fields | Interpretation | Relevance |
| Task Description | *If the recording has only one note, [FA – Firm] Example: John Doe – Merrill Lynch *If the recording has two notes from the same firm, [FA1] and [FA2] – Firm *If the recording has three or more from the same firm, [FA1] & Others – Firm If the recording has two or more notes from different firms, [FA1] & Others Note: Task Description for the first note in multiple notes/split notes will reflect on all succeeding notes (within the same recording) |
Required |
| Task Comments | Utilize only for immediate clarification with the User Example: Hi [User], Kindly provide the missing information. Thank you! *For TCW Team use only* |
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| Type (NOTE TYPE) |
Follow-up | Required |
| Existing? (Y/N) tick box |
Utilize only for revising previously entered notes by the team.
*For TCW Team use only* Untick (N): If note has no existing activity in the CRM Search (default) |
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| Special Instructions | Instructions given by User to Hey DAN | |
| Internal Comments | **Blank Audio/Recording or Pocket Dial: [Blank recording 0:__:__._] [Pocket dial 0:__:__._]
**Notes for other FTEs, proofer or enterer |
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| Note Timezone | Not currently utilized | |
| Contact CRM Search Fields |
Add the contact where the instruction is related or directed to.
Use this section to search for the contact/advisor’s profile. Note: There can be multiple “Contacts” tagged in one follow-up task. If in case the contact has no profile in the CRM Search, ***BEFORE SEARCHING, ALWAYS CHECK THE USER’S PREFERENCES*** In choosing the correct contact profile, please check User’ Preferences below for each division (Record Type default): Users under Strategic Accounts (SA) – INST/PCS (default unless otherwise specified) Users under Wealth Advisor Group (WAG) – Rep (default unless otherwise specified) Users under Private Client Group (PCG) – INST/PCS (default unless otherwise specified) or Rep |
Required |
| Assigned To CRM Search Fields |
As explicitly instructed by User and specified to whom it will be assigned. If a follow-up was dictated in the meeting with no instruction and no assignee, there’s no follow-up to be made. |
Required |
| Meeting CRM Search Fields |
Tag the meeting that the Follow-up is associated with. Search for the meeting using its CRM Reference ID. |
Required |
| Subject | “Follow-Up Call” is the default subject for Mark Vasquez only. For other WS, subject is free form and should contain the action item/s dictated by WS. If character count was exceeded, retain the dictated follow-up in the main note. |
Required |
| Follow-up Date | As specified/dictated. If not specified, use the next business date from the date note is processed. | Required |
| Follow-up ID | For Existing Record Search only | Required |
| Follow-Up Owner | For Existing Record Search only | Required |
| Count Cross-check | # of notes generated from the page | Required |
| Transcribing/ Proofing complete | Choose/Tick note for proofing/ready. | Required |
