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General Transcription Specs Knowledge Base

Last update: 3/24/2026

Normal-New
DANA Fields Description
• Task Description
For Hey DAN app recordings only, do any of the applicable instructions:

If there’s only one FA name mentioned in the recording, put:
Ex. John B Adams

If there’s two FA names mentioned in the recording, put:
Ex. John B Adams and Other FA

If there’s more than two FA names mentioned in the recording, put:
Ex. John B Adams and Other FAs

• Special Instructions
Indicate all instructions provided by the WS on how the recording should be processed such as:

• If meeting needs to be moved/rescheduled to another date/time
• If meeting needs to be deleted
• Products or competitor products to be tagged
• MFS Users or attendees to be tagged
• Any information provided to look up the FAs given
• If WS said “All-day meeting”
• Recording links for notes with addendum, if any

• Internal Comments
Indicate all information/findings/comments that would be important for the Hey DAN’s proofer to know regarding the meeting such as:

• If note is for clarification
e.g. Date/Day Mismatch, Incomplete Details, Different Firm, Multiple Listings, No Date/Time, Not Found in C360/FINRA, etc.
• If note has a follow-up
• If timezone dictated is different from the default timezone of the WS
• Timestamp of WS instructions
• Recording links for notes with addendum, if there’s any
• FA Contact ID or URL for C360 profiles (for specialists with CRM access ONLY)
• Details found in the existing activity in C360 that are not dictated by the WS (for specialists with CRM access ONLY)
e.g. other existing FA attendees, MFS Users, MFS products, Competitor products, Topics, etc.

• Note Timezone DEFAULT: Same As Wholesaler Timezone
***If the Timezone dictated for the meeting is different from the default Wholesaler Timezone, please change the Note Timezone first to what the WS specified before plotting the Date and Time. Otherwise, no need to touch this field.
***If you have already plotted the Date and Time and needs to change the Note Timezone, please remove the Date and Time first before doing so.

(Timezone is IMPORTANT for WS such as Mark Dirks)

• Date As WS specified
***If none provided, use recording date and send clarification email to WS.
• Time As WS specified BUT

a. If none provided, leave blank and send clarification email to WS

b. If activity is less than 15 minutes, round off to nearest 15 minutes, e.g. 12:06 – 12:10 will be 12:06 – 12:21.

Put the actual time in notes section: Time: 12:06 PM – 12:10 PM

c. Default time for Breakfast is 8AM, Lunch is 12PM, Dinner is 6PM

d. All-day meeting: 8:00AM – 5:00PM.

e. TAP Trip: Leave Time field blank. (for specialists with CRM access ONLY: Use 8AM – 5PM in C360)

• Interval Skip
• Advisors (First Name and Last Name fields) Only use the First Name field for plotting each FA name.

For HO and newbies:
***Research the name in FINRA/Google.
***Format to be used in DANA is First Name Middle Initial (if there’s any) Last Name

Example:
You researched the FA’s name in FINRA as John Blake Adams
Then put in the First Name field: John B Adams

For with C360 access:
***Always copy the FA name’s format from C360.

• Internal Email For Edward Jones (EDJ) advisors only.

For HO and newbies:
***Skip field.

For with C360 access:
***Put the EDJ Internal’s email address here. You can find it in the FA’s profile in C360 under Coverage tab. Coverage Role should show as Internal Wholesaler and Territory should have something like E[#]INT.
***If no internal for EDJ advisor, leave field blank and put something in SI like, No internal in C360.

• Researched Check Box Skip
• 1 on 1 Check Box Skip
• Follow-Up Check Box Tick if there is any.
• Broker/Dealer
As WS specified
***If none provided, leave blank
***If firm provided is abbreviated or a shortcut to what the firm is usually called i.e. MS (instead of Morgan Stanley), Ray Jay (instead of Raymond James), ML (instead of Merrill Lynch), EDJ (instead of Edward Jones), let’s spell out the firm name.
• Location
As WS specified BUT City and State only
Example: Atlanta, GA

***If only the city is provided, do not include the state (Example: Atlanta)
***If only the state is provided, do not abbreviate (Example: Georgia)

• Same Broker/Dealer/Location Check Box Tick for multiple FAs under same firm
• Same Internal Email Check Box Tick if all are Edward Jones FAs AND have the same EDJ Internal (for specialists with CRM access ONLY)
• Same Follow-up Check Box Tick if all FAs have the same follow-up notes. This is used for both multiple one-on-one notes and a group note.
• Group Checkbox Tick Group checkbox if there are multiple FAs.
• Follow-up (Group) Skip. We do not use this field.
• Method As WS specified.
***If not specified, use default, enter as Entered Pending, and clarify to wholesaler.

***In Person – default
***Virtual – use if specifically instructed.
***Webinar – use if specifically instructed.
***Hybrid – use if specifically instructed.

Refer to Guide for Method, Type, Onsite, etc. tab of this excel sheet for more details.

• Type
DEFAULT: Meeting
***As specified by the WS – select appropriate/dictated from dropdown list

Refer to Guide for Method, Type, Onsite, etc. tab of this excel sheet for more details.

• Note Text
FOR PRESENT/PAST MEETING NOTES
Smart verbatim
______________________________

**Indicate if WS requested to tag products only on specific FAs –
**If WS dictated full address/phone numbers, emails, put it at the end of the note text:

Example:

[Note text here]

[Name of FA] – [Products to be tagged]

Address:
Phone Number:
Email:
____________________________________
Heading for Chatter:
Hi @[name of recipient], this a Chatter that @[name of sender] sent through Hey DAN:

[Note text here]

• Topics REQUIRED FIELD.
Tag topics only if WS instructed. However, see three exceptions below.

• If a fund name tagged has – FI on its name, we tag Fixed Income Update & Outlook as a topic by default even if no specific instruction was provided.
• If a fund name tagged has – DC on its name, we tag Defined Contribution Discussion as a topic by default even if no specific instruction was provided.
• If a fund name tagged has – ETF on its name, we tag Active ETF as a topic by default even if no specific instruction was provided.

• Meeting Objectives & Purpose Field Place future-dated notes here and not in the Text field.
• Other MFS attendee(s) REQUIRED FIELD.
Name of MFS users who attended the meeting/will attend the meeting.
• Products REQUIRED FIELD.
Tag products only if WS instructed or if the WS mentioned tag/tag products.

***Do not tag MFS products for future meetings.
***Do not tag MFS products that are dictated in the follow-up note.

• Competitor Portfolios REQUIRED FIELD.
All competitors products mentioned in the main note. Put None if there are no competitor products mentioned.

**Do not tag competitor products that are dictated in the follow-up note

• MIL Products REQUIRED FIELD.
As specified by the WS
• CIT Products REQUIRED FIELD.
As specified by the WS
• Retail SMA Products REQUIRED FIELD.
As specified by the WS

Most commonly dictated:
Large Cap Value SMA
Large Cap Growth SMA

 

 

Normal-Existing
If activity is already existing in the wholesaler’s calendar. Can be determined only if specialist has CRM access. Keywords (but are not limited to): “Please close out”, “update”, “add a note to my meeting”, et cetera. Make sure that the existing activity has the FA dictated or mentioned in it, if not, then create a new activity.
DANA Fields Description
• Special Instructions Indicate all instructions provided by the WS on how the recording should be processed such as:

• If meeting needs to be moved/rescheduled to another date/time
• If meeting needs to be deleted
• Products or competitor products to be tagged
• MFS Users or attendees to be tagged
• Any information provided to look up the FAs given
• If WS said “All-day meeting”
• Recording links for notes with addendum, if any

• Internal Comments Indicate if:
***Note is for clarification (FAs not found in C360, Different Firm, Multiple FA Results)
***Note has follow-up
***Timezone dictated is different from the default
***Optional, but worth noting: Tagged products, MFS attendees
• Note Timezone DEFAULT: Same As Wholesaler Timezone
***If the Timezone dictated for the meeting is different from the default Wholesaler Timezone, please change the Note Timezone first to what the WS specified before plotting the Date and Time. Otherwise, no need to touch this field.
***If you have already plotted the Date and Time and needs to change the Note Timezone, please remove the Date and Time first before doing so.

(Timezone is IMPORTANT for WS such as Mark Dirks)

• Date **As WS specified
**If none provided, use recording date and send clarif to WS
• Time a. As WS specified, dictated time SUPERSEDES existing time.

b. If none provided, leave blank in DANA. (There should already be a time in the existing entry).

c. All-day meeting: 8 AM to 5 PM

• Interval Skip field.
• Financial Advisor Name Only use the First Name field for plotting each FA name.

For HO and newbies:
***Research the name in FINRA/Google.
***Format to be used in DANA is First Name Middle Initial (if there’s any) Last Name

Example:
You researched the FA’s name in FINRA as John Blake Adams
Then put in the First Name field: John B Adams

For with C360 access:
***Always copy the FA name’s format from C360.

• Internal Email For Edward Jones (EDJ) advisors only.

For HO and newbies:
***Skip field.

For with C360 access:
***Put the EDJ Internal’s email address here. You can find it in the FA’s profile in C360 under Coverage tab. Coverage Role should show as Internal Wholesaler and Territory should have something like E[#]INT.
***If no internal for EDJ advisor, leave field blank and put something in SI like, No internal in C360.

• Follow-Up Check Box Tick if there is any.
• Broker/Dealer As WS specified
***If none provided, leave blank
***If firm provided is abbreviated or a shortcut to what the firm is usually called i.e. MS (instead of Morgan Stanley), Ray Jay (instead of Raymond James), ML (instead of Merrill Lynch), EDJ (instead of Edward Jones), let’s spell out the firm name.
• Location As WS specified BUT City and State only
Example: Atlanta, GA

***If only the city is provided, do not include the state (Example: Atlanta)
***If only the state is provided, do not abbreviate (Example: Georgia)

• Same Broker/Dealer/Location Check Box Tick for multiple FAs under same firm
• Same Internal Email Check Box Tick if all are Edward Jones FAs AND have the same EDJ Internal (for specialists with CRM access ONLY)
• Same Follow-up Check Box Tick if all FAs have the same follow-up notes. This is used for both multiple one-on-one notes and a group note.
• Group Checkbox Tick Group checkbox if there are multiple FAs.
• Follow-up (Group) Skip. We do not use this field.
• Method As wholesaler specified.

Dictated method SUPERSEDES existing method.

Refer to Guide for Method, Type, Onsite, etc. tab of this excel sheet for more details.

• Type As specified by the WS.

Dictated type SUPERSEDES existing type.

Refer to Guide for Method, Type, Onsite, etc. tab of this excel sheet for more details.

• Note Text
FOR PRESENT/PAST MEETING NOTES
Smart verbatim
______________________________

**Indicate if WS requested to tag products only on specific FAs –
**If WS dictated full address/phone numbers, emails, put it at the end of the note text:

Example:

[Note text here]

[Name of FA] – [Products to be tagged]

Address:
Phone Number:
Email:
____________________________________
Heading for Chatter:
Hi @[name of recipient], this a Chatter that @[name of sender] sent through Hey DAN:

[Note text here]

____________________________________
For Deletion (Calendar Entries):
[Deleted meeting as per wholesaler’s request]

____________________________________
For Reschedules:
[Moved meeting from (existing date and/or time) to (new date and/or time) as per wholesaler’s request].

• Topics REQUIRED FIELD.
Tag topics only if WS instructed. However, see three exceptions below.

• If a fund name tagged has – FI on its name, we tag Fixed Income Update & Outlook as a topic by default even if no specific instruction was provided.
• If a fund name tagged has – DC on its name, we tag Defined Contribution Discussion as a topic by default even if no specific instruction was provided.
• If a fund name tagged has – ETF on its name, we tag Active ETF as a topic by default even if no specific instruction was provided.

• Meeting Objectives & Purpose Field Place future-dated notes here and not in the Text field.
• Other MFS attendee(s) REQUIRED FIELD.
Name of MFS users who attended the meeting/will attend the meeting.
• Products REQUIRED FIELD.
Tag products only if WS instructed or if the WS mentioned tag/tag products.

***Do not tag MFS products for future meetings.
***Do not tag MFS products that are dictated in the follow-up note.

• Competitor Portfolios REQUIRED FIELD.
All competitors products mentioned in the main note. Put None if there are no competitor products mentioned.

**Do not tag competitor products that are dictated in the follow-up note

• MIL Products REQUIRED FIELD.
As specified by the WS
• CIT Products REQUIRED FIELD.
As specified by the WS
• Retail SMA Products REQUIRED FIELD.
As specified by the WS

Most commonly dictated:
Large Cap Value SMA
Large Cap Growth SMA

 

 

Calendar Entry
Keywords (but are not limited to): Zoning, PTO, Holiday, Office Day, Vacation Day, Personal Appointment, Travel Day.
DANA Fields Description
• Note Type Calendar Entry
• Task Description For Please.Do recordings only, do any of the applicable instructions:

If it’s for office day, put:
Ex. Office Day

If it’s for vacation, put:
Ex. Vacation Day

If it’s zoning with multiple places provided, put:
Ex. Zoning

If it’s more than one calendar entry and two different types i.e. vacation day and office day, put:
Ex. Vacation Day and Others

Others:
If it’s for paternity, put:
Ex. Paternity
If it’s for jury day, put:
Ex. Jury Day

• Special Instructions **Indicate any special instructions the WS provided i.e. All Day.
**Timestamp of WS instructions.
**Recording links for notes with addendum, if any.
• Internal Comments Use for any comments you have i.e. ND (no date), et cetera.
• Note Timezone DEFAULT: Same As Wholesaler Timezone
***If the Timezone dictated for the meeting is different from the default Wholesaler Timezone, please change the Note Timezone first to what the WS specified before plotting the Date and Time. Otherwise, no need to touch this field.
***If you have already plotted the Date and Time and needs to change the Note Timezone, please remove the Date and Time first before doing so.

(Timezone is IMPORTANT for WS such as Mark Dirks)

• Date As WS specified
***If none provided, use recording date and send clarification email to WS.

Take note:
a. if dates are dictated separately (i.e. please zone August 1, 2, 3 as Atlanta), create separate calendar entries in DANA for all three dates.
b. if dates are lumped up (i.e. please zone August 1 to 3 as Georgia), create just one calendar entry in DANA for that date.

• Time **As WS specified
**Pay attention to time zones. If the dictated time has a time zone different from the wholesaler’s preferred time zone/calendar time zone, please adjust accordingly DURING ENTRY.
**For Mark Dirks, his calendar is in ET so all meeting time dictated in Central, please add 1 hour DURING ENTRY.
**If not specified, leave blank (tick All-Day in C360)
• Interval Skip
• Financial Advisor Name Only populate the First Name field.

**For Travel/In Office Day/Out of Office. See formats below.

• Travel/Zoning: (Place provided, WS territory)
ex. Arizona, T21
• Office days: (Office Day, WS territory)
ex. Office Day, T21
• Vacation days: (Vacation Day, WS territory)
ex. Vacation Day, T21
• Personal matters/Holidays
ex. Dentist Appointment, Personal Day, OOO, Holiday, etc.

**For MFS Internal Meeting/Training, type the WS name in the First Name field without the territory number.
ex. Mark Dirks

• Internal Email SKIP fields.
• Follow-Up Check Box
• Broker/Dealer
• Location
• Same Broker/Dealer/Location Check Box
• Same Internal Email Check Box
• Same Follow-up Check Box
• Group Checkbox
• Follow-up (Group)
• Method DEFAULT: Calendar Entry
• Type ***Select applicable from dropdown list:

Travel – select this if there is a location given.
In Office Day – if WS mentions to zone as office days.
MFS Internal Meeting/Training – as stated in the email or dictation. This is for meetings with fellow MFS employees and no advisor names provided.
Out of Office – watching games, vacation, personal day, etc.

• Note Text Utilize for subject line for calendar entry. Mostly used for MFS Internal Meeting/Training or anything that’s outside the default format we have for travel/zoning, office, or vacation. In these cases, no need to add the territory number. Format is Subject: (as dictated). Some examples are listed below.

Personal day
Subject: Personal Day
Paternity
Subject: Paternity
Golf day (with fellow MFS colleagues)
Subject: Golf Day

• Other MFS attendee(s) REQUIRED FIELD.
Name of MFS users who attended the meeting/will attend the meeting
• Topics REQUIRED FIELD.
Tag topics only if WS instructed. However, see three exceptions below.

• If a fund name tagged has – FI on its name, we tag Fixed Income Update & Outlook as a topic by default even if no specific instruction was provided.
• If a fund name tagged has – DC on its name, we tag Defined Contribution Discussion as a topic by default even if no specific instruction was provided.
• If a fund name tagged has – ETF on its name, we tag Active ETF as a topic by default even if no specific instruction was provided.

 

 

Follow-Up
• If related to main note, ticked either Follow-up Check Box or Same Follow-up Check Box. Note type is either Normal-New or Normal-Existing.
• If standalone follow-up, use Follow-Up as the note type.
DANA Fields Description
• Type DEFAULT: Research Required

Otherwise, select from dropdown:
Send Material – mentioned send email, fact sheets, or literature.
Follow-up Competitive Analysis Request – if request is addressed to the internal WS. If addressed to Hey DAN, create a separate note with the Note Type and Type set to Competitive Analysis Request.
Follow-up DCI lead
Follow-up Money in Motion
National Accounts Collaboration
Schedule Follow Up Meeting/Call

• Assigned To Default to the internal WS. Select if the listed name is the intended recipient of follow-up.
• Due Date Field Follow-up date is calculated as 5 working days from the recording date. The next business day is considered the first day in the count unless stated otherwise.
• Note Field **Format (the follow-up is assigned to anyone other than the wholesaler himself):

FROM (WS NAME):

(Note text here)

**If the task is to be assigned to the wholesaler, no need to put the heading from the format: FROM (WS NAME).

** If time is provided for the follow-up note, indicate dictated time of follow-up in the note text as there is no Time field in C360 for follow-ups.

Take note:
**We cannot tag MFS/competitor products in follow-ups
**If MFS/competitor products are dictated in the follow-up text, no need to tag them in the main note

• Status Field DEFAULT: Open
• Priority Field DEFAULT: Normal
• Assigned To: (Other) Field Name of the WS/Internal WS or any name assigned for follow-up that is not listed in the Assigned To dropdown.
• Reminder Set Tick Box SKIP field.
• Reminder Date/Time Field
  FOLLOW-UP  
FOLLOW-UP DATE ** Default date used is 5 business day and counting holidays in between as business days as well., unless specified by the wholesaler. SPECIAL CASE: If the WS says next day and it would fall on a holiday, schedule the follow-up on the date after the holiday. Please coordinate with the team lead or other members of the team about this.
** If the wholesaler mentions**
a. Next week Schedule the following Monday after the RECORDING date  
b. In a week Schedule exactly one week after the RECORDING date (eg. If the recording date is 8/24/2016, the follow-up date should be 8/31/2016)  
c. In a couple of weeks Schedule exactly two weeks after the RECORDING date (eg. If the recording date is 8/24/2016, the follow-up date should be 9/7/2016)  
d. Next month Schedule on the first Monday of the next month after the RECORDING date  
e. In one month Schedule exactly one month after the RECORDING date (eg. If the recording date is 8/24/2016, the follow-up date should be 9/24/2016); however, if the exact follow-up date falls on a weekend, schedule the activity on the Friday prior to the exact date.  
f. Mentioned a specific date Schedule on the exact date the wholesaler specified, then place the date after the followup header below the main note. Eg. WS: Schedule a follow up on December 22.

 

 

Phone Call
Keywords (but are not limited to): Direct conversation, voicemail (left a message), live conversation, phone call, phone appointment, scheduled call, sales call, conference call (with only one attendee).
DANA Fields Description
• Special Instructions **Indicate any special instructions the WS provided
**Timestamp of WS instructions
**Recording links for notes with addendum, if any
• Internal Comments **FA Contact ID (for specialists with CRM access)
Indicate if:
**Note is for clarification (Not Found in C360, Different Firm, Multiple FA Results, No Date/Time)
**Note has follow-up
**Timezone dictated is different from the default
**Optional, but worth noting: Tagged products
**MFS attendees: We cannot add MFS attendees to phone call activities in C360
• Note Timezone DEFAULT: Same As Wholesaler Timezone
***If the Timezone dictated for the meeting is different from the default Wholesaler Timezone, please change the Note Timezone first to what the WS specified before plotting the Date and Time. Otherwise, no need to touch this field.
***If you have already plotted the Date and Time and needs to change the Note Timezone, please remove the Date and Time first before doing so.

(Timezone is IMPORTANT for WS such as Mark Dirks)

• Date **As WS specified
**If none provided, use recording date and send clarif to WS
• Time Leave blank
Put dictated time in the Note Text
• Interval Skip field.
• Financial Advisor Name Only use the First Name field for plotting each FA name.
Only one contact name.

For HO and newbies:
***Research the name in FINRA/Google.
***Format to be used in DANA is First Name Middle Initial (if there’s any) Last Name

Example:
You researched the FA’s name in FINRA as John Blake Adams
Then put in the First Name field: John B Adams

For with C360 access:
***Always copy the FA name’s format from C360.

• Internal Email For Edward Jones (EDJ) advisors only.

For HO and newbies:
***Skip field.

For with C360 access:
***Put the EDJ Internal’s email address here. You can find it in the FA’s profile in C360 under Coverage tab. Coverage Role should show as Internal Wholesaler and Territory should have something like E[#]INT.
***If no internal for EDJ advisor, leave field blank and put something in SI like, No internal in C360.

• Follow-Up Check Box Tick if there is any.
• Broker/Dealer As WS specified
***If none provided, leave blank
***If firm provided is abbreviated or a shortcut to what the firm is usually called i.e. MS (instead of Morgan Stanley), Ray Jay (instead of Raymond James), ML (instead of Merrill Lynch), EDJ (instead of Edward Jones), let’s spell out the firm name.
• Location As WS specified BUT City and State only
Example: Atlanta, GA

***If only the city is provided, do not include the state (Example: Atlanta)
***If only the state is provided, do not abbreviate (Example: Georgia)

• Same Broker/Dealer/Location Check Box Skip field. Phone call should only have one contact.
• Same Internal Email Check Box Skip field. Phone call should only have one contact.
• Same Follow-up Check Box Skip field. Phone call should only have one contact.
• Group Checkbox Skip field. Phone call should only have one contact.
• Follow-up (Group) For group follow-ups (not used by the team). Skip field. Phone call also should only have one contact.
• Method DEFAULT: Phone Call
• Type DEFAULT: (none)
• Note Text FOR PRESENT/PAST MEETING NOTES
Smart verbatim
______________________________
**Indicate time of phone call if provided
**Indicate the MFS attendees is provided
**If WS dictated full address/phone numbers, emails, put it at the end of the note text

Example:

TIME: 9:00AM
MFS Attendees:

[Note text here]

Address:
Phone Number:
Email:

• Call Status DEFAULT: Completed
Future-dated: Open
• Call Outcome DEFAULT: Live Conversation
Choose whatever is appropriate based on context. Otherwise, default is Live Conversation.
• Reason for Call DEFAULT: Advisor Interested Follow Up Required
Choose whatever is appropriate based on context. Otherwise, default is Advisor Interested Follow Up Required.
• Topics REQUIRED FIELD.
Tag topics only if WS instructed. However, see three exceptions below.

• If a fund name tagged has – FI on its name, we tag Fixed Income Update & Outlook as a topic by default even if no specific instruction was provided.
• If a fund name tagged has – DC on its name, we tag Defined Contribution Discussion as a topic by default even if no specific instruction was provided.
• If a fund name tagged has – ETF on its name, we tag Active ETF as a topic by default even if no specific instruction was provided.

• Products REQUIRED FIELD.
Tag products only if WS instructed or if the WS mentioned tag/tag products.

***Do not tag MFS products for future meetings.
***Do not tag MFS products that are dictated in the follow-up note.

• Competitor Portfolios REQUIRED FIELD.
All competitors products mentioned in the main note. Put None if there are no competitor products mentioned.
• MIL Products REQUIRED FIELD.
As specified by the WS
• CIT Products REQUIRED FIELD.
As specified by the WS
• Retail SMA Products REQUIRED FIELD.
As specified by the WS

Most commonly dictated:
Large Cap Value SMA
Large Cap Growth SMA

 

 

Meeting Canceled
This replaces the deletion requests we receive except for deletion of calendar entries and duplicate activities. Keywords: Kindly delete this meeting.. Kindly cancel this meeting because..
DANA Fields Description
• Special Instructions **Indicate any special instructions the WS provided
**Timestamp of WS instructions
**Recording links for notes with addendum, if any
• Internal Comments IMPORTANT: PASTE LINK OF ACTIVITY TO BE CANCELED HERE

**Note is for clarification (Not Found in C360, Details provided by user not matching activity found in C360)

• Date As WS specified / Clarify if not dictated
• Time As WS specified / Leave blank if not
• Financial Advisor Name Only use the First Name field for plotting each FA name.

For HO and newbies:
***Research the name in FINRA/Google.
***Format to be used in DANA is First Name Middle Initial (if there’s any) Last Name

Example:
You researched the FA’s name in FINRA as John Blake Adams
Then put in the First Name field: John B Adams

For with C360 access:
***Always copy the FA name’s format from C360.

• Broker/Dealer As WS specified
***If none provided, leave blank
***If firm provided is abbreviated or a shortcut to what the firm is usually called i.e. MS (instead of Morgan Stanley), Ray Jay (instead of Raymond James), ML (instead of Merrill Lynch), EDJ (instead of Edward Jones), let’s spell out the firm name.
• Location As WS specified BUT City and State only
Example: Atlanta, GA

***If only the city is provided, do not include the state (Example: Atlanta)
***If only the state is provided, do not abbreviate (Example: Georgia)

• Follow-Up Check Box Skip field.
• Same Broker/Dealer/Location Check Box Tick Same broker/Dealer/location for multiple FAs under same firm
• Same Internal Email Check Box Tick if all are Edward Jones FAs AND have the same EDJ Internal (for specialists with CRM access ONLY)
• Same Follow-up Check Box Tick if all FAs have the same follow-up notes. This is used for both multiple one-on-one notes and a group note.
• Group Checkbox Tick Group checkbox if there are multiple FAs.
• Follow-up (Group) Skip. We do not use this field.
• Method Field As WS specified / Copy from C360 activity found
• Type Field As WS specified / Copy from C360 activity found
• Text Field Indicate reason for cancelation / Leave blank if none
Reason for Cancelation (Required) Select appropriate reason, if none, select Canceling a Placeholder Meeting

Contact Canceled
Meeting Rescheduled – use this if mentioned but no date and time yet for next meeting
Weather/Travel Complications
Canceling a Placeholder Meeting – DEFAULT when none mentioned or reason does not fit the other three reasons

Cancel Associated Meeting Material Requests Select if mentioned / Leave unchecked if not
Cancel Associated Competitive Analysis Requests Select if mentioned / Leave unchecked if not

 

 

CRM Modification
• includes modification in CRM ; • includes profile addition in CRM
DANA Fields Description
• Special Instructions Field **Indicate any special instructions the WS provided
**Timestamp of WS instructions
**Recording links for notes with addendum, if any
• Internal Comments Field **FA Contact ID (for specialists with CRM access)
Indicate if:
**Note is for clarification (Not Found in C360, Different Firm, Multiple FA Results, No Date/Time)
**Note has follow-up
**Timezone dictated is different from the default
**Optional, but worth noting: Tagged products
**MFS attendees: We cannot add MFS attendees to phone call activities in C360
• Date Field SKIP fields.
• Time Field
• Financial Advisor Name Field Only use the First Name field for plotting each FA name.

For HO and newbies:
***Research the name in FINRA/Google.
***Format to be used in DANA is First Name Middle Initial (if there’s any) Last Name

Example:
You researched the FA’s name in FINRA as John Blake Adams
Then put in the First Name field: John B Adams

For with C360 access:
***Always copy the FA name’s format from C360.

• Internal Email For Edward Jones (EDJ) advisors only.

For HO and newbies:
***Skip field.

For with C360 access:
***Put the EDJ Internal’s email address here. You can find it in the FA’s profile in C360 under Coverage tab. Coverage Role should show as Internal Wholesaler and Territory should have something like E[#]INT.
***If no internal for EDJ advisor, leave field blank and put something in SI like, No internal in C360.

• Follow-Up Check Box Skip field.
• Broker/Dealer As WS specified
***If none provided, leave blank
***If firm provided is abbreviated or a shortcut to what the firm is usually called i.e. MS (instead of Morgan Stanley), Ray Jay (instead of Raymond James), ML (instead of Merrill Lynch), EDJ (instead of Edward Jones), let’s spell out the firm name.
• Location As WS specified BUT City and State only
Example: Atlanta, GA

***If only the city is provided, do not include the state (Example: Atlanta)
***If only the state is provided, do not abbreviate (Example: Georgia)

• Same Broker/Dealer/Location Check Box SKIP fields.
• Same Internal Email Check Box  
• Same Follow-up Check Box SKIP fields.
• Group Checkbox
• Method Field
• Type Field
•Note Text Type in the information here. For example the email address, office address, et cetera provided by wholesaler to update the old information or add new information in C360.
• Location Dropdown (None)
Added
Changed
***Select appropriate***
• Broker/Dealer Dropdown (None)
Added
Changed
***Select appropriate***
• Profile Dropdown (None)
Added
***Select if added an entirely new profile or if added any information into an existing profile (that is not location and/or firm) in C360. These information include but not limited to the Highlights field, email address, et cetera.***

 

 

Competitive Analysis Request
Note: We should always tag MFS product(s) to have a comparison with Competitor product(s)
DANA Fields Description
• Special Instructions **Indicate any special instructions the WS provided
**Timestamp of WS instructions
**Recording links for notes with addendum, if any
• Internal Comments **FA Contact ID (for specialists with CRM access)
Indicate if:
**Note is for clarification (Not Found in C360, Different Firm, Multiple FA Results, No Date/Time)
**Note has follow-up
**Timezone dictated is different from the default
**Optional, but worth noting: Tagged products
**MFS attendees: We cannot add MFS attendees to phone call activities in C360
• Date Use the date for when you processed the request.
• Time Skip field.
• Financial Advisor Name Only use the First Name field for plotting each FA name.

For HO and newbies:
***Research the name in FINRA/Google.
***Format to be used in DANA is First Name Middle Initial (if there’s any) Last Name

Example:
You researched the FA’s name in FINRA as John Blake Adams
Then put in the First Name field: John B Adams

For with C360 access:
***Always copy the FA name’s format from C360.

• Broker/Dealer As WS specified
***If none provided, leave blank
***If firm provided is abbreviated or a shortcut to what the firm is usually called i.e. MS (instead of Morgan Stanley), Ray Jay (instead of Raymond James), ML (instead of Merrill Lynch), EDJ (instead of Edward Jones), let’s spell out the firm name.
• Location As WS specified BUT City and State only
Example: Atlanta, GA

***If only the city is provided, do not include the state (Example: Atlanta)
***If only the state is provided, do not abbreviate (Example: Georgia)

• Follow-Up Check Box Skip field.
• Same Broker/Dealer/Location Check Box Tick Same broker/Dealer/location for multiple FAs under same firm
• Same Internal Email Check Box Tick if all are Edward Jones FAs AND have the same EDJ Internal (for specialists with CRM access ONLY)
• Same Follow-up Check Box Tick if all FAs have the same follow-up notes. This is used for both multiple one-on-one notes and a group note.
• Group Checkbox Tick Group checkbox if there are multiple FAs.
• Follow-up (Group) Skip. We do not use this field.
• Method Field Select Competitive Analysis Request
• Type Field (none)
• Text Field (Note text here)
• Competitive Analysis Request Type Field Default: Advanced Morningstar – Morningstar Direct

***Choose if the WS specify which CAR Type should be selected from the drop-down list.

(None)
Hypothetical Illustration
Matrix Review
Powered by IRIS – Fund Comparison
FI360
Fee Benchmarker
Morningstar Target Date Analyzer
Morningstar (Plan Status and Plan Comparison)
Brightscope
Correlation Report

• Competitive Analysis Request – Status (None)
Default: Open
Closed
None
• Additional Notifiers Tag an MFS employee if WS instructed. A sample instruction is “Please tag (MFS User name)”.
• Competitive Analysis Request – Description ***Share class and/or ticker

Eg. MFS Fund ticker vs. Competitor Fund
MSFRX vs. PTTRX

• MFS Products Tagged Yes – there should be a fund for this request.
• Products REQUIRED FIELD.
Tag the MFS product/s indicated for comparison.
• Competitor Portfolios REQUIRED FIELD.
Tag the Competitor products indicated for comparison.
• MIL Products REQUIRED FIELD.
As specified by the WS
• CIT Products REQUIRED FIELD.
As specified by the WS
• Retail SMA Products REQUIRED FIELD.
As specified by the WS

Most commonly dictated:
Large Cap Value SMA
Large Cap Growth SMA

 

 

Email Return
DANA Fields Description
• Special Instructions Wholesaler special instruction
• Internal Comments Skip field.
• Date Date of transcription
• Time Skip field.
• Financial Advisor Name Wholesaler Name
• Firm Skip fields.
• Follow-Up Check Box
• Broker/Dealer/Location Check Box
• Internal Email Check Box
• Follow-up Check Box
• Group Checkbox
• Method
• Type
• Text (Note text here)

 

 

Opportunities – Money in Motion
Keywords: Create money in motion, add money motion, or whenever the WS gives an amount with product ($250k for MFS Municipal Income Fund)
DANA Fields Description
• Special Instructions **Indicate any special instructions the WS provided
**Timestamp of WS instructions
**Recording links for notes with addendum, if any
• Internal Comments **FA Contact ID (for specialists with CRM access)
Indicate if:
**Note is for clarification (Not Found in C360, Different Firm, Multiple FA Results, No Date/Time)
**Note has follow-up
**Timezone dictated is different from the default
**Optional, but worth noting: Tagged products
**MFS attendees: We cannot add MFS attendees to phone call activities in C360
• Date Use the date for when you processed the request.
• Time Skip field.
• Financial Advisor Name Only use the First Name field for plotting each FA name.

For HO and newbies:
***Research the name in FINRA/Google.
***Format to be used in DANA is First Name Middle Initial (if there’s any) Last Name

Example:
You researched the FA’s name in FINRA as John Blake Adams
Then put in the First Name field: John B Adams

For with C360 access:
***Always copy the FA name’s format from C360.

• Broker/Dealer As WS specified
***If none provided, leave blank
***If firm provided is abbreviated or a shortcut to what the firm is usually called i.e. MS (instead of Morgan Stanley), Ray Jay (instead of Raymond James), ML (instead of Merrill Lynch), EDJ (instead of Edward Jones), let’s spell out the firm name.
• Location As WS specified BUT City and State only
Example: Atlanta, GA

***If only the city is provided, do not include the state (Example: Atlanta)
***If only the state is provided, do not abbreviate (Example: Georgia)

• Follow-Up Check Box Skip field.
• Same Broker/Dealer/Location Check Box Tick Same broker/Dealer/location for multiple FAs under same firm
• Same Internal Email Check Box Tick if all are Edward Jones FAs AND have the same EDJ Internal (for specialists with CRM access ONLY)
• Same Follow-up Check Box Tick if all FAs have the same follow-up notes. This is used for both multiple one-on-one notes and a group note.
• Group Checkbox Tick Group checkbox if there are multiple FAs.
• Follow-up (Group) Skip. We do not use this field.
• Method Select Money In Motion
• Type (None)
• Text Type in the MiM note.

Example:
Money in motion for $250,000 that’s going to be in the MFS Income Fund. Close date is at the end of the month.

• Money in Motion – Stage Default: Qualified
Engaged
Pending
Closed
• Money in Motion – Next Activity Date The Next Activity Date default is one month from the creation date, unless specified otherwise.
• Money in Motion – Close Reason *You may skip field if MiM is not Closed Stage.
• Money in Motion – Opportunity Currency USD
• Money in Motion – Amount Required. In numbers (no comma) i.e. 1000000
• Money in Motion – Record Keeper An Org/Firm that the WS mentioned to be the Record Keeper of the MiM.
• Money in Motion – DCI Leave as unticked unless specified by the WS.
• Money in Motion – Additional Notifiers Put the MFS user/s that the WS wants to tag on the MiM.
• Products REQUIRED FIELD.
Tag MFS products. If none provided, get back to the wholesaler to clarify.
• Competitor Portfolios REQUIRED FIELD.
All competitors products mentioned in the main note. Put None if there are no competitor products mentioned.
• MIL Products REQUIRED FIELD.
MFS MIL Products
• CIT Products REQUIRED FIELD.
MFS CIT Products
• Retail SMA Products REQUIRED FIELD.
Retail SMA Products
Exercise Files
MFS Account Specs ver 2026-01-05.ods
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