Course Content
Cluster Raffy
0/1
General Transcription Specs Knowledge Base

Last updated: 3/19/2025

TRANSCRIPTION/PROOFING GUIDELINES
DANA Fields Interpretation Relevance
  EVENT  
Note Type

Default: Normal – New
Normal – Existing: check the calendar for existing events
Normal – Scheduled: future-dated activities
Phone call: for outbound/inbound calls, voicemails/call attempts, and wholesaler emails
Follow-up: follow-up tasks
Expense: for expense items
Expense BD Entertainment: for expense items that are BD Entertainment Event

Check Internal Comments if these codes “existing insufficient” or “existing insuff” or “insuff” are used. It means that the team doesn’t have the access to edit the existing activity in SF and instead used the information found in Salesforce, the note type will be Normal New.

REQUIRED
Special Instructions Type down all the instructions mentioned by the wholesaler.  
Internal Comments

Use as necessary.

Please put FUTURE – for future-dated notes; EXISTING – for existing notes (optional)

Put “no time” if time was not mentioned;
“AM, PM,” for non-specific time mentioned, “morning meeting, afternoon meeting.”
If time was mentioned, always put the time conversion to PST

Guides for PST Conversion:
EST (-3)
CST (-2)
MST (-1)

For AA: Indicate the IID Number if CRD # is not found in Salesforce. Use this format IDD: [******}

 
Date Start/End As dictated.
Default: Recording Date
REQUIRED
Time Start/End As dictated. Use the time assumptions below if applicable. Use time found in SF for existing and existing insufficient.
Leave blank if not mentioned.
 
Interval Leave blank.  
Contacts

As dictated. However, always use the contact’s full name. If a nickname was dictated, search and use the full name instead and capture the nickname in SI or Subject field.
Example dictation: Jim Smith. Use: James Smith

In DANA, populate the full name of the contact in the First Name field only, leave the Last Name as blank. This is so the AA can capture it in one click.

Tick Spelled if necessary.
No need to add the contacts from Principal Funds if dictated as part of the meeting. However, if the wholesaler instructs to tag a Principal Fund contact, add their names to the field.

REQUIRED
Firm As Dictated. Leave blank if not provided. If the CRD # is already populated, we can leave this DANA field blank.  
Location As Dictated. Leave blank if not provided. If the CRD # is already populated, we can leave this DANA field blank.  
Group (tickbox) Tick for 2 or more reps  
Type

As dictated.

1:1 Advisor Mtg – In person: Meeting with a single advisor, meeting with an advisor team; a meeting with one or a few persons with whom you have a 2-way dialogue; a one-off follow up after a group presentation.
1:1 Advisor Mtg – Virtual
Group Advisor Mtg – In person: Branch walk through, branch training, webinar, lunch presentation; open Q&A session; hosted meal or sporting event.
Group Advisor Mtg – Virtual
Conference: Staffing a booth, presenting at a firm-sponsored or industry event
BD Promotion/Client Event: Sponsored event with clients in attendance

Distinction from 1:1 Advisor Mtg to Group Advisor Mtg if there are two or more attendees (from POC):
Typically with 2 attendees, or ever 3 or 4, it would be a 1:1 meeting – a small group where you are having a conversation with them directly would be an example. The distinction is more for designating office visits where you are not having a meaning dialogue with every single person in the branch. Such as when the wholesaler says they met with everyone in the branch and to tag all the advisors. Also any time they are mentioning there is a presentation, walkthrough, training… these are examples of group interactions.

Phone calls – should be logged as phone calls

 
Category Event

As dictated. Leave blank if not provided.
This field captures additional information about the type of event. Please ensure this detail is captured on events with Merrill and Ameriprise advisors, as we provide this information back to them as part of our strategic partnership agreement.
“If you can tell if the location was in or out of the office, you can categorize as such… mainly the distinction is needed for Merrill reps.”

Meal in office
Meal outside of office
Office Meeting
Regional/Complex Meeting
Branch Training
Sporting Event
Golf Event
Client Event

 
Activity Sentiment

This optional field allows you to rate and capture the sentiment of an interaction. Use it to reflect on how the interaction went and the general impression it left you with. This data can be utilized in reporting to identify or disqualify advisors for future interactions, ensuring alignment and outcomes.

Optional. Leave blank if not provided.

 
Subject

As dictated.
Defaults:

1 rep : Meeting with [Rep Name]
ex. Meeting with John Doe

Group meeting (2 reps) : Meeting with [Rep Name] and [Rep Name]
ex. Meeting with John Doe and Jane Peters

Group meeting (3 or more reps) same firm: Meeting with [firm], [location] Advisors
ex. Meeting with Ameriprise, Chicago, IL Advisors

Group meeting (3 or more reps) under the same firm but different address: Meeting with [firm] Advisors
ex. Meeting with Ameriprise Advisors

Group meeting (3 or more reps) under different firms: Meeting with Advisors

For Virtual Meeting via Zoom/Webinar
Meeting with [Rep Name]
ex. Meeting with John Doe

For activities that are existing in Salesforce but has insufficient privilege or no access to edit it, copy the subject in Salesforce and paste it in DANA. Note Type should be Normal New.

Put “existing insufficient” or “existing insuff” or “insuff” in the Internal Comments section as an indicator for the team and the audit team that we copied the subject in Salesforce.

Check the Wholesaler Preference as some WS dictates, “Subject is [Name of the Topic]” – Use the default subject format instead and tag the Topic/s accordingly.

REQUIRED
Note Text

Clean/smart verbatim.

Follow general writing guidelines.

**strictly NO CONTRACTIONS**
We’re = We are
They’ve = They have
I’m = I am

If more than two topics were explicitly mentioned, use this format in the note text:

Topic 1: Preferred
Topic 2: MidCap
Topic 3: Blue Chip
Topic 4: USMC

Met with John Doe discussing the funds…
Received an inbound call from Jane Doe…

 
Topic 1

As dictated. If not specified, check meeting notes for applicable topics.

Default: Client Service if no topic/s specified.

IMPORTANT: Lean more towards MF topics. Example: MF/Blue Chip not SMA/Aligned Blue Chip
MidCap = MF/Aligned MC

Only capture the first two Topics dictated in the Topic 1 and 2 field, the rest will be captured in the note text.

REQUIRED
Topic 2 As dictated. If not specified, check meeting notes for applicable topics.
Leave blank if not provided.
If more than two topics were explicitly mentioned, capture all the topics in the note text.
 
Specialist As dictated or check meeting notes. Only select if the wholesaler utilizes a Specialist during meetings. Leave blank if not provided.  
Specialist 2 As dictated or check meeting notes. Only select if the wholesaler utilizes a Specialist during meetings. Leave blank if not provided.  
All-Day Event (tickbox) As specified. Leave blank if not provided.  
Location

Meeting location as specified. Different from office location in the Contacts field.

e.g. name of establishment/restaurant.

 
  CALL  
Note Type Phone Call REQUIRED
Special Instructions Type down all the instructions mentioned by the wholesaler.  
Internal Comments Use as necessary.  
Type
Outbound Call – default
Inbound Call
Call Attempt/Voicemail: if advisor did not pick up/if the WS leaves a voicemail
Wholesaler Email: if the WS sends info or materials to FAs (ex. Sent him info on themes, fact sheets, reports, etc.)
Task – for follow-up note
REQUIRED
Task Date As dictated | Default: Recording Date  
Subject As dictated.
Defaults:
Calls both Outbound and Inbound – Call with [Rep Name] or Call with [Rep Name 1 + Rep Name 2] or Call with [Advisors]
Email: [Rep Name]
Voicemail: [Rep Name]
Call Attempt: [Rep Name]
REQUIRED
Note Text

Clean/smart verbatim.

Follow general writing guidelines.

**strictly NO CONTRACTIONS**
We’re = We are
They’ve = They have
I’m = I am

If more than two topics were explicitly mentioned, use this format in the note text:

Topic 1: Preferred
Topic 2: MidCap
Topic 3: Blue Chip
Topic 4: USMC

Left a voicemail…

 
Category Task As Dictated. Leave blank if not provided.  
Topic 1

As dictated. If not specified, check meeting notes for applicable topics.

Default: Client Service if no topic/s specified.

IMPORTANT: Lean more towards MF topics. Example: MF/Blue Chip not SMA/Aligned Blue Chip
MidCap = MF/Aligned MC

Only capture the first two Topics dictated in the Topic 1 and 2 field, the rest will be captured in the note text.

REQUIRED
Topic 2 As dictated. If not specified, check meeting notes for applicable topics.
Leave blank if not provided.
If more than two topics were explicitly mentioned, capture all the topics in the note text.
 
Activity Sentiment

This optional field allows you to rate and capture the sentiment of an interaction. Use it to reflect on how the interaction went and the general impression it left you with. This data can be utilized in reporting to identify or disqualify advisors for future interactions, ensuring alignment and outcomes.

Optional. Leave blank if not provided.

 
Specialist As Dictated. Leave blank if not provided.  
Specialist 2 As Dictated. Leave blank if not provided.  
Task Date Task Date should be the date you processed the note or recording date.
Format: [01/01/2023]
 
Completed Date

As specified.
Please put the Completed Date and Time using this format (MM/DD/YYYY HH:MM AM/PM)
If start and end time is dictated, use the end time.

Default Completed Date if not specified ([recording date] ]09:00 AM])
ex. 01/01/2023 09:00 AM

REQUIRED
  TASK  
Note Type Follow-Up
Please take note that all follow-ups are created INDIVIDUALLY.*
REQUIRED
Special Instructions Type down all the instructions mentioned by the wholesaler.  
Internal Comments Please put TASK FOR [Internal/External wholesaler’s name] (optional)  
Type As dictated. | Default: Task REQUIRED
Assigned To Default: Internal Partner  
Task Date Current business date REQUIRED
Subject Default: Same as the main note Subject
ex. Meeting with [Rep Name] or Call with [Rep Name]
 
Comments Contains the task or follow-up details.  
Category Task As dictated/as applicable. Leave blank if not provided.  
Topic 1 As dictated. If not specified, check follow-up notes for applicable topics.
DEFAULT: Client Service if no topic/s specified.
IMPORTANT: Select MF topics if it wasn’t specified.
*see also wholesaler preferences
REQUIRED
Topic 2 As dictated. If not specified, check follow-up notes for applicable topics.  
Specialist As specified. Leave blank if not provided.  
Reminder Please tick as specified.  
Reminder Date and Time Only if the WS explicitly mentioned the follow-up date, use this field. Leave blank if not.
Please input the Reminder Date and Time in this format (MM/DD/YYYY HH:MM AM/PM)
Ex. 01/01/2023 09:00 AM
 
Status* As specified. | Default: Not Started REQUIRED
Priority As specified. | Default: Normal REQUIRED
Assigned to Others If the WS wants to assign it to another internal partner or under their name.  
(Client specs supersede writing guidelines)
Topic/s Default for All Wholesalers:
Biotech ETF ETF/BTEC  
Core Fixed MF/Core Fixed Income  
Emerging Market Debts MF/Finisterre Unc Emg Mkts  
Global Multi-Strat MF/GMS  
Global REIT MF/Global Real Estate  
Guaranteed Option PGO  
LifeTime Target Date  
LifeTime Hybrid fund Target Date Hybrid  
Millennial ETF ETF/GENY  
Morley Stable Values  
Real Asset MF/DRA  
REIT MF/Real Estate or SMA/REIT (as dictated)  
Short Duration / Short Term Income MF/STI  
Small Cap / PSLIX MF/SCB  
Small-MidCap MF/SMID  
Spectrum / Preferred/s MF/Preferred  
Strategic Asset Mgmt MF/SAM  
Target Date Hybrid CIT CIT/LifeTime Hybrid  
MidCap MF/Aligned MC  
PREF ETF/PREF  
Business Owner Insights ART/BOI  
GDI MF/Global Diversified Income  
Exercise Files
Principal-Funds-Manual-ver-2025-03-19.xls
Size: 1.20 MB