Last update: 6/27/2026
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DANA Fields |
Requirements |
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Type |
Normal – New (SF) – By Default Follow-up (When a note requires (2) two follow-up activities, use this type on the 2nd follow-up note |
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Wholesaler Preferences |
READ CAREFULLY before proceeding. There are wholesaler preferences which contain instructions like “Trigger words such as spoke merits an Outbound call interaction type instead of a face to face meeting”. (e.g. Spoke with John Smith) |
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Special Instructions |
As necessary |
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Internal Comments |
As necessary |
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Date |
As dictated |
If none, use recording date or contextual clues. Send clarification if otherwise. |
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Time |
As dictated |
If none, leave blank (default time for breakfasts, lunches, dinners does not apply). Apply end time when applicable based on context (e.g. The meeting started at 9. Took us about 45 mins.) |
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Advisor name |
As provided (FINRA-generated names are also accepted e.g. Jim Smith vs James Smith) |
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If none provided for individual activities |
– [None Provided] |
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If none provided for group activities, but WS specified the firm |
– Ex. Merrill Lynch Advisors |
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If only the group or team name was provided (e.g. The Durso Group) |
– Write down as is |
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1on1 tick box |
If applicable |
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Follow-up tick box |
If applicable |
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Follow-up dropdown fields |
Type: Always “Open” Due Date: Next business day (unless otherwise specified) Subject: “Follow-Up” should suffice Text: Simply copy the Main Note Text Assigned To: Defaults to the internal partner as the only option Assigned To Others: As provided (free form) |
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Broker/Dealer |
As provided |
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED). (DISCLAIMER: If the FINRA result is totally different from the mentioned b/d, use the b/d provided by the wholesaler) |
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City |
As dictated. |
If none, leave blank |
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State |
As dictated. |
If none, leave blank |
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Location |
As dictated |
Not to be confused with City and State. Use this field for specific floors, avenues, etc. |
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Group tick box |
As necessary |
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Group follow-up tick box |
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Group follow-up dropdown fields |
Same with the individual follow-up |
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Interaction Type |
As dictated. |
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If none provided, use Face-to-Face by default: |
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In-Person Meetings (regardless of the # of attendees) |
Face-to-Face Meeting |
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Virtual Meetings (Zoom, Teams Meeting, etc) |
Virtual Meeting |
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Branch Meeting |
Branch Meeting (should specifically be mentioned) |
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Default for Emails |
Outbound Email |
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Default for Phone calls |
Outbound Call |
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Incoming Calls |
Inbound Call |
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Conference Calls |
Conference Call |
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Seminars, Client Events |
Client Event / Seminar |
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Dinner, Golf, Happy Hour, etc |
Social / Entertainment |
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Interaction Purpose |
Business Development by default |
Should be changed if stated otherwise in the recording. |
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Subject |
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One advisor |
Meeting – John Smith |
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Two advisors |
Meeting – John Smith and Sam Jones |
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Three or more |
Meeting – John Smith and Other FAs |
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Branch or meeting with an entire office, but no specific FA names were provided |
Meeting – Morgan Stanley, Miami, FL |
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Meeting with one or two internal attendees – name/s should be included in the subject |
Meeting with Lenore Reiner – John Smith
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Meeting with more than two internal attendees – names should be included in note text field |
Meeting – John Smith (Note text: e.g. Had Lenore Reiner, Holly Swan, David Richman as co-presenters.) |
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Multiple 1on1 activities |
Meeting – [Rep name] |
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Text |
Meeting Notes [Main note] To-Do: (Follow-up items here) *for internal WS ffup
[Main note] To-Do (External): (Follow-up items here) *for external WS ffup |
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Strategy/Fund(s) |
Refer to EV Products List. Skip if none specified. |
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Business Probability Score |
As provided |
If none, leave blank |
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Interaction Outcome |
As provided |
If none, leave blank |
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Internal Attendee |
As provided |
If none, leave blank |
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Investment Team(s) |
As provided |
If none, leave blank (Should specifically be instructed) |
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Topic |
As provided |
If none, leave blank (Advisor Institute being the most common) |
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Models |
As provided |
If none, leave blank |
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Campaign |
As provided |
If none, leave blank |
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Pre-Meeting Note |
As provided |
If none, leave blank |
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Morningstar Report |
Check the box only if instructed. |
If not, leave box unchecked |
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Send Feedback Reminder |
Check the box only if instructed. |
If not, leave box unchecked |
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