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General Transcription Specs Knowledge Base

Last Update: 11/11/2025

  WisdomTree Team  
  TM: Ria Masecampo  
  SME: Alvin De Los Reyes  
     
TRANSCRIPTION GUIDELINES    
DANA Fields Interpretation Relevance
Type Normal – New Required
Task Description *If the recording has only one note, [FA – Firm]
Example:
John Doe – Merrill Lynch

*If the recording has two or more notes, [FA] & Other FAs
Example:
John Doe & Other FA or John Doe & Other FAs

For Hey DAN app users (for now)
Task Comments Utilize only for immediate clarification with the User (WS)
Example:
Hi [WS], Kindly provide the missing information (Activity Type and Activity Context) for your activity with [FA Name). Thank you!
 
Internal Comments **Salesforce link/s for contact profile/s and/or account profile/s.
**Contact names as seen in Salesforce/names listed in FINRA, Brightscope, Advisor Credio, etc.
**Put EP: or UP: for Enterable Pending and Unenterable Pending with or without reason for pendingExample: “UP: Leads profile for conversion”
**Blank Audio/Recording or Pocket Dial: [Blank recording 0:__:__._] [Pocket dial 0:__:__._]
 
Special Instructions As specified by wholesaler
Example: WS: “Please tag (name) on this note as well.” “If you cannot find (name) in the system, please disregard.” “Products discussed were — Fund and — Fund.”

*Can also be used if content of IC is more than the allowed characters and will not fit the IC field

 
Date If not specified, use recording date.
For a batch of recordings where the WS did not specify the date for one or two notes, use the date provided on the previous notes or recording date (use best judgement).
Use the Start Date only; leave End Date blank
Required
Time Skip/Leave blank
If time is dictated, just put in note text
Not currently utilized
Interval Skip/Leave blank Auto-populated
Contacts Group (tick box) – As necessary

First Name/Last Name
If spelled incorrectly, write the correct spelling (Write in the special instructions field the name dictated by the wholesaler – can also add the correct or used name)

If not specified or no contact name provided, put “[None Provided]” (Check context)

If audio is distorted or audio gap and the contact name was not captured, “[Unintelligible]”, “[Unintelligible 0:xx:xx]” or “[Audio gap]”

CRD (text field) – Required for two or more attendees

1 on 1 (tick box) – As necessary

Account (Firm/Company)
As dictated
Skip/leave blank if not specified or check meeting note context for clues
**Emailed notes preference for Mike Marino: Use the Account name provided in the email and put the entire name on the Account field.**

Location
As dictated (can be complete address)
Skip/leave blank if not specified or check meeting note context for clues

Same account / location (tick box)
Untick if FAs are from different accounts (firms/company) or locations

Required
Comments ***BEFORE TRANSCRIBING THE NOTE TEXT, ALWAYS CHECK THE WHOLESALERS’ PREFERENCES*** Writing Styles

(Meeting comments here; transcribe smart clean verbatim)

If time is provided, transcribe as dictated – sentence format

Required
Actvity Type Will be provided by WS – no default
(If not dictated, send clarification email for missing info)

For non-Merrill Lynch FAs
*Virtual Engagement (Call, Conference Call, Email Sales Contact)
*Virtual Engagement w/ HOKP (Conference Call w/ HOKP)
*In-Person Engagement (1 on 1 Dinner – Outing, 1 on 1 Meeting, Group Dinner – Outing, Group Meeting, Onsite Due Diligence, End Client Seminar for Advisors, Team Mtg Participant)
*In-Person Engagement w/ HOKP (1 on1 Meeting w/ HOKP, Group Meeting w/ HOKP, End Client Seminar for Advisors w/ HOKP)
*Attempt (Email, Voicemail) (Not utilized as per recent POC instructions.)

For Merrill Lynch FAs
*1 on 1 Meeting
*1 on 1 meeting w/HOKP
*Branch Meeting
*Branch Meeting w/HOKP
*Virtual Meeting
*Virtual Meeting w/HOKP
*Proactive Outbound
*Left Message
*Reactive Inbound

Engagement – Defined by any substantive conversation that either creates / advances a sales opportunity or establishes / strengthens a relationship. Attempt – Defined by any proactive outreach not resulting in a substantive conversation. **DO NOT use Attempt as per POC instructions.**

Required
Status Status
*Not Started (if future activity)
*In Progress
*Completed (used most of the time)
*Waiting on someone else
*Deferred
Required
     
  List all WisdomTree products and models mentioned — no separators like commas or period https://www.wisdomtree.com/investments/etfs  
Activity Context
Will be provided by WS – no default
(If not dictated, send clarification email for missing info)

(Retention, Acquisition, Combination)

Required
Physical Meeting Location Required for physical meetings – no default (Ex. In office, Restaurant, etc)  
ETFs or Models for Followup Email List all WisdomTree products and models mentioned — no separators like commas or period

https://www.wisdomtree.com/investments/etfs

 
Date for Follow-Up Reminder As dictated  
Followup Steps As dictated  
HOKP Selection Choose appropriate HOKP from the selection as dictated.
Alejandro Saltiel | Andrew Okrongly | Aneeka Gupta | BNP | Brad Krom | Brendan Loftus | Brian Manby | Capital Markets | Carl Petty | Christopher Gannatti | CTA | Doug Fritz | Elvira Kuramshina | Guillermo Rodriguez | Iris Firstenberg | Jeff Weniger | Jeremy Schwartz | Jianing Wu | Joe Coughlin | Joe Schwartzbach | Joe Tenaglia | John Furey | Justin Hagner | Kara Dombroski | Kara Marciscano | Kevin Flanagan | Kevin Leonard | Kristan Wojnar | Lauren Pfendt | Liqian Ren | Lonnie Kimyagarov | Matthew Aydemir | Matt Wagner | Mobeen Tahir | Nitesh Shah | Pierre Debru | Product Development | Product Development, WTE | Product Management | Prof. Siegel | Randy Street | Research, WT US | Rick Harper | Robert McCann | Ryan Krystopowicz | Sam Rines | Shlomo Benartzi | Tom Skrobe | Tripp Zimmerman | Will Peck |
Required

(If Activity Type is *** w/HOKP)

Model Engagement If FA/contact is non-Merrill Lynch, leave as –None–.

If FA/contact is Merrill Lynch, Model Engagement will be provided by WS – no default
(If not dictated, send clarification email for missing info)

⦁ Not Applicable/IMM and Prescriptive Engagement related message
⦁ Not Engaged – Creates own CMS
⦁ Not Engaged – No Intention of utilizing model portfolios or ETFs
⦁ Not Engaged – No Intention of utilizing model portfolios, but willing to engage ETFs
⦁ Not Engaged – Uses Advisor Discretion
⦁ Not Engaged – Uses Client Discretion
⦁ Engaged – Comfortable using CIO Models
⦁ Engaged – Is interested in adding IMM as compliment to CIO
⦁ Engaged – Unhappy with CIO models and looking for new options
⦁ Engaged – Looking to change Investment Process to ⦁ incorporate model portfolios
⦁ Engaged – Has requested additional information and requires follow-up
⦁ Not Applicable/IMM Not Discussed – But Engaged w/ ETFs

Required

(for Merrill Lynch Fas)

Outcome If FA/contact is non-Merrill Lynch, leave as –None–.

If FA/contact is Merrill Lynch, Model Engagement will be provided by WS – no default
(If not dictated, send clarification email for missing info)

⦁ N/A
⦁ Advisor Interested Follow up Required
⦁ Closed Won New Business
⦁ Closed Lost No Opportunity
⦁ Product Update
⦁ Value Add/FA Training
⦁ Referred to Specialist Team
⦁ Setup Client Meeting
⦁ Setup Virtual Meeting
⦁ Setup Seminar

Required

(for Merrill Lynch Fas)

Model Interest Skip/leave blank if not specified.

⦁ Model Related: Attempt
⦁ Model Related: Not Interested
⦁ Model Related: Interested
⦁ Portfolio & Growth Solutions – Attempt

 
Transcribing/Proofing complete Choose/Tick note for proofing/ready. Required
Exercise Files
WisdomTree-Trans-Specs-ver-2025-11-10.xlsx
Size: 479.63 KB