Last Update: 11/11/2025
| WisdomTree Team | ||
| TM: Ria Masecampo | ||
| SME: Alvin De Los Reyes | ||
| TRANSCRIPTION GUIDELINES | ||
| DANA Fields | Interpretation | Relevance |
| Type | Normal – New | Required |
| Task Description | *If the recording has only one note, [FA – Firm] Example: John Doe – Merrill Lynch *If the recording has two or more notes, [FA] & Other FAs |
For Hey DAN app users (for now) |
| Task Comments | Utilize only for immediate clarification with the User (WS) Example: Hi [WS], Kindly provide the missing information (Activity Type and Activity Context) for your activity with [FA Name). Thank you! |
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| Internal Comments | **Salesforce link/s for contact profile/s and/or account profile/s. **Contact names as seen in Salesforce/names listed in FINRA, Brightscope, Advisor Credio, etc. **Put EP: or UP: for Enterable Pending and Unenterable Pending with or without reason for pendingExample: “UP: Leads profile for conversion” **Blank Audio/Recording or Pocket Dial: [Blank recording 0:__:__._] [Pocket dial 0:__:__._] |
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| Special Instructions | As specified by wholesaler Example: WS: “Please tag (name) on this note as well.” “If you cannot find (name) in the system, please disregard.” “Products discussed were — Fund and — Fund.” *Can also be used if content of IC is more than the allowed characters and will not fit the IC field |
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| Date | If not specified, use recording date. For a batch of recordings where the WS did not specify the date for one or two notes, use the date provided on the previous notes or recording date (use best judgement). Use the Start Date only; leave End Date blank |
Required |
| Time | Skip/Leave blank If time is dictated, just put in note text |
Not currently utilized |
| Interval | Skip/Leave blank | Auto-populated |
| Contacts | Group (tick box) – As necessary
First Name/Last Name If not specified or no contact name provided, put “[None Provided]” (Check context) If audio is distorted or audio gap and the contact name was not captured, “[Unintelligible]”, “[Unintelligible 0:xx:xx]” or “[Audio gap]” CRD (text field) – Required for two or more attendees 1 on 1 (tick box) – As necessary Account (Firm/Company) Location Same account / location (tick box) |
Required |
| Comments | ***BEFORE TRANSCRIBING THE NOTE TEXT, ALWAYS CHECK THE WHOLESALERS’ PREFERENCES*** Writing Styles
(Meeting comments here; transcribe smart clean verbatim) If time is provided, transcribe as dictated – sentence format |
Required |
| Actvity Type | Will be provided by WS – no default (If not dictated, send clarification email for missing info) For non-Merrill Lynch FAs For Merrill Lynch FAs Engagement – Defined by any substantive conversation that either creates / advances a sales opportunity or establishes / strengthens a relationship. Attempt – Defined by any proactive outreach not resulting in a substantive conversation. **DO NOT use Attempt as per POC instructions.** |
Required |
| Status | Status *Not Started (if future activity) *In Progress *Completed (used most of the time) *Waiting on someone else *Deferred |
Required |
| List all WisdomTree products and models mentioned — no separators like commas or period https://www.wisdomtree.com/investments/etfs | ||
| Activity Context | Will be provided by WS – no default (If not dictated, send clarification email for missing info) (Retention, Acquisition, Combination) |
Required |
| Physical Meeting Location | Required for physical meetings – no default (Ex. In office, Restaurant, etc) | |
| ETFs or Models for Followup Email | List all WisdomTree products and models mentioned — no separators like commas or period
https://www.wisdomtree.com/investments/etfs |
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| Date for Follow-Up Reminder | As dictated | |
| Followup Steps | As dictated | |
| HOKP Selection | Choose appropriate HOKP from the selection as dictated. Alejandro Saltiel | Andrew Okrongly | Aneeka Gupta | BNP | Brad Krom | Brendan Loftus | Brian Manby | Capital Markets | Carl Petty | Christopher Gannatti | CTA | Doug Fritz | Elvira Kuramshina | Guillermo Rodriguez | Iris Firstenberg | Jeff Weniger | Jeremy Schwartz | Jianing Wu | Joe Coughlin | Joe Schwartzbach | Joe Tenaglia | John Furey | Justin Hagner | Kara Dombroski | Kara Marciscano | Kevin Flanagan | Kevin Leonard | Kristan Wojnar | Lauren Pfendt | Liqian Ren | Lonnie Kimyagarov | Matthew Aydemir | Matt Wagner | Mobeen Tahir | Nitesh Shah | Pierre Debru | Product Development | Product Development, WTE | Product Management | Prof. Siegel | Randy Street | Research, WT US | Rick Harper | Robert McCann | Ryan Krystopowicz | Sam Rines | Shlomo Benartzi | Tom Skrobe | Tripp Zimmerman | Will Peck | |
Required
(If Activity Type is *** w/HOKP) |
| Model Engagement | If FA/contact is non-Merrill Lynch, leave as –None–.
If FA/contact is Merrill Lynch, Model Engagement will be provided by WS – no default ⦁ Not Applicable/IMM and Prescriptive Engagement related message |
Required
(for Merrill Lynch Fas) |
| Outcome | If FA/contact is non-Merrill Lynch, leave as –None–.
If FA/contact is Merrill Lynch, Model Engagement will be provided by WS – no default ⦁ N/A |
Required
(for Merrill Lynch Fas) |
| Model Interest | Skip/leave blank if not specified.
⦁ Model Related: Attempt |
|
| Transcribing/Proofing complete | Choose/Tick note for proofing/ready. | Required |
