Course Content
Cluster Raffy
0/1
General Transcription Specs Knowledge Base

Last update: 9/10/2026

 

Logging/Updating a Meeting
Legend:
* – Required Field (you cannot submit a note without putting values to these fields)
Ex – Example
Fields Rules of Engagement
Salesperson Preferences Always review Salesperson Preferences to see if user has any preferences.
Task Description* [Contact] – [firm] = for one contact
[Contact] and others – [firm] = for multiple contacts with the same firm
[Contact] and others = for multiple contacts with different firms
Note Type* Meeting
The Hey DAN Team should check the activity timeline in the contact profile to see if there’s already an existing meeting placeholder. If there is, the Hey DAN Team should proceed with the following steps: 1. Locate the correct meeting placeholder in the activity timeline. 2. Pull up the meeting record. 3. Update the meeting fields as necessary or as requested by the salesperson. 4. Click Save. Existing? Always check if the meeting is already existing in the activity timeline of the contact profile.
If not, then untick the Existing? box.

NOTE: Filter via “Meeting Owner” to check user’s calendar for existing records first before pulling up all records from all users.

Reminder: If isChild of the existing record is “Yes”, then we are unable to make modifications to that record, ensure that isChild existing record is “No”

Special Instructions Instructions from the wholesaler that shouldn’t/are not needed to be indicated in the note text.
Internal Comments Instructions for the next specialist who will be processing the note on the next steps to follow, clarification details needed.
Note Timezone As is. No need to change this.
Date* As provided.
If none is provided and the note is not existing in the system, use the recording date.
Time* As provided. The time zone shown in Dana will default to the time zone of the user in Salesforce.
If none is provided, use 8:00 AM.
If provided another time zone from the set time zone of the user, we will convert the time to the time zone set in the user’s Dana profile.

Ex:

Dictated time → 8:00AM Central Time

User’s Dana Set Time Zone → Eastern Time

Time to plot = 9:00AM

Time Assumptions:
Breakfast – 8:00 AM

Lunch – 12:00 PM

Dinner – 6:00 PM

Afternoon – 1:00 PM

Happy Hour – 5:00 PM

NOTE: Set intervals between bulk meetings/multiple notes with unique/individual meeting notes. Coordinate with the team to agree on time intervals, especially when the workstream involves bulk meetings

Required If the user is Institutional, select contact with Individual Contact or Prospect/Client as record type. If the user is IBG/Intermediary, select contact with IBG Contact as record type.Contact* As provided. If not provided, clarify with the salesperson.

If the profile is not found in DANA, check FINRA and Google for important information to create a contact using Contact Management.

If the contact already exists but the firm or location is not updated, you may use that profile.

For IBG/Intermediary users —-> IBG Contact

For Institutional users —-> Individual Contact or Prospect/Client

NOTE: If the only available profile has a different record type from the Wholesaler’s record type, we can still tag that profile to the note.

Invitee – External (Contact) As provided; otherwise, leave it blank.
NOTE: Do not add the owner of the event as an invitee.
Products/Topics Discussed* Refer to the funds indicated either before or after the meeting notes. If the SP specifically identifies “Products Discussed,” only list those products and do not include other funds mentioned elsewhere, unless the SP specifically retracted or revised the information. In cases where no products are mentioned before or after the meeting notes, rely on the fund/s provided within the meeting notes as the basis. If not provided, not existing, or the product provided could not be found, clarify with the salesperson.

Use No Product (NP) is the user specifically mentioned “no products discussed.”

NOTE: Always review Salesperson Preferences to see if user has any preferred fund/s.

Lead As provided; otherwise, leave it blank.

NOTE: Leads cannot be associated with other contacts and invitees. If there are lead/s in a meeting, each of them will be logged separately.

Invitee – Internal (Users) As provided; otherwise, leave it blank.

NOTE: Do not add the owner of the event as an invitee.

Influential Campaigns As provided; otherwise, leave it blank.
Assigned To As provided; otherwise, leave it blank.

NOTE: This field defaults populating the user’s name if not populated. Best practice is to leave this field blank if nothing was specified.

You can use this field to check the Role of the wholesaler

Record Type* As provided; otherwise, please refer to the defaults below:

• SSGA Meeting – for Institutional users

• SPDR Meeting – for IBG/Intermediary users

TIP: Check the Preference Section in Dana to know the wholesaler’s type

Invitee – Lead As provided; otherwise, leave it blank.
Related To Opportunity As provided; otherwise, leave it blank.
Meeting Id (for existing search) This is only utilized as a search field for searching existing notes using their Salesforce IDs. Always leave blank once you clicked and tagged the existing note above the Dana interface or once you’ll be submitting the note to Ready.
Type* As provided; otherwise, please refer to the defaults below:

Institutional user → SSGA Meeting
• AE = Business Development
• RM = Retention

IBG/Intermediary user → SPDR Meeting
• Business Development

TIP: Use “Assigned To” field to check for user’s role if not provided

Method* As provided or based on the context of the notes. If SP provided In-Person and Entertainment, choose In-Person as Method and tick the Entertainment tick box. If not provided, clarify with the salesperson.

NOTE: Always review Salesperson Preferences to see if user has a preferred method.

Required if not exisiting Subject* As provided. If not provided, use the default format below:

[Company Name] – [Product Code/Ticker]
Ex:
LPL – QUS
Morgan Stanley – GLD, STB

NOTE: If the note is existing and there’s already a subject, please replicate the subject you found.
For Merrill Lynch Contacts, use this Merrill Lynch Subject Lines:
– Merrill# Advisor Interested Follow Up Required
– Merrill# Closed Lost No Opportunity
– Merrill# Closed Won New Business
– Merrill# Product Update
– Merrill# Referred to Specialist Team
– Merrill# Setup Client Meeting
– Merrill# Setup Meeting
– Merrill# Setup Seminar
– Merrill# Value Add/FA Training

If product was not provided, and the user has no preferred fund/s, kindly leave the product code/ticker part blank.
Ex.
Morgan Stanley

If the user specifically said no products discussed, use NP as the product code/ticker.
Ex.
Morgan Stanley – NP

Outreach Communication Sentiment As provided. If not provided, use Neutral.
Location As provided; otherwise, leave it blank. Example: Establishments like restaurants, etc.
Annual Client Check In As provided; otherwise, do not tick.
Entertainment As provided; otherwise, do not tick.
Meeting Requires Follow-up? Tick Meeting Requires Follow-up? when there’s a follow-up request in the dictation or action items. If not, do not tick.
– Merrill# Advisor Interested Follow Up Required – Automatic tick
Background Use the Background section to input any future-dated notes.

Please review the meeting note for any indication or hint that it serves as a background of the meeting. If there’s none, leave it blank.

Note: If the Background field exceeds the character limit, please place the entire note in the meeting notes.

Meeting Notes Capture all meeting notes here. If none is provided, you may use the introduction from the recording (e.g. “Met with John Smith”) or the fund/s provided (e.g. SLRN, HYBL, GLD).
Outcome Please review the meeting note for any indication or hint that it serves as a outcome of the meeting. If there’s none, leave it blank.

Note: If the Outcome field exceeds the character limit, please place the entire note in the meeting notes.

 

 

Logging a Task(Call/Email)
Legend:
* – Required Field (you cannot submit a note without putting values to these fields)
Ex – Example
Fields Rules of Engagement
Salesperson Preferences Always review Salesperson Preferences to see if user has any preferences.
Task Description* [Contact] – [firm] = for one contact
[Contact] and others – [firm] = for multiple contacts with the same firm
[Contact] and others = for multiple contacts with different firms
Note Type* Task
Existing? Leave this unticked as Tasks/calls are always new
Special Instructions Instructions from the wholesaler that shouldn’t/are not needed to be indicated in the note text.
Internal Comments Instructions for the next specialist who will be processing the note on the next steps to follow, clarification details needed.
Note Timezone As is. No need to change this.
Task – Related To Opportunity As provided; otherwise, leave it blank.
Required If the user is Institutional, select contact with Individual Contact or Prospect/Client as record type. If the user is IBG/Intermediary, select contact with IBG Contact as record type.Task – Contact* As provided. If not provided, clarify with the salesperson.

If the profile is not found in DANA, check FINRA and Google for important information to create a contact using Contact Management.

If the contact already exists but the firm or location is not updated, you may use that profile.

For IBG/Intermediary users —-> IBG Contact
For Institutional users —-> Individual Contact or Prospect/Client

NOTE: If the only available profile has a different record type from the Wholesaler’s record type, we can still tag that profile to the note.

Task – Lead As provided; otherwise, leave it blank.

NOTE: Leads cannot be associated with other contacts and invitees. If there are lead/s mentioned, each of them will be logged separately.

Task – Assigned To As provided; otherwise, leave it blank.

NOTE: This field defaults populating the user’s name if not populated. Best practice is to leave this field blank if nothing was specified.

You can use this field to check the Role of the wholesaler

Task – Influential Campaigns As provided; otherwise, leave it blank.
Task – Products/Topics Discussed* Refer to the funds indicated either before or after the meeting notes. If the SP specifically identifies “Products Discussed,” only list those products and do not include other funds mentioned elsewhere, unless the SP specifically retracted or revised the information. In cases where no products are mentioned before or after the meeting notes, rely on the fund/s provided within the meeting notes as the basis. If not provided, not existing, or the product provided could not be found, clarify with the salesperson.

Use No Product (NP) is the user specifically mentioned “no products discussed.”

NOTE: Always review Salesperson Preferences to see if user has any preferred fund/s.

Task – Record Type* As provided; otherwise, please refer to the defaults below:

• SSGA Task- for Institutional users
• SPDR Task- for IBG/Intermediary users

TIP: Check the Preference Section in Dana to know the wholesaler’s type

Task Id (for existing search) This is only utilized as a search field for searching existing notes using their Salesforce IDs. Always leave blank once you clicked and tagged the existing note above the Dana interface or once you’ll be submitting the note to Ready.
Task Owner (for existing search)
Task Type As provided; otherwise, leave it blank.
Task Method* As provided or based on the context of the notes.

NOTE: Always review Salesperson Preferences to see if user has a preferred method.

Required if not exisiting Task Subject* As provided. Otherwise, use default below:

Default: Call with [FA Name]

Outreach Communication Sentiment As provided. If not provided, use Neutral.
Task Comments As provided; otherwise, leave it blank.
Meeting Scheduled As provided; otherwise, do not tick.
Quality Contact As provided; otherwise, do not tick.
Task Status Select “Completed” if the call has already happened, otherwise, select “Not Started” if it’s a future-dated call/task
Date Date of the call/task
Set Reminder for Follow-up Task? Tick if specified; otherwise, leave it unticked.
Date of Reminder As provided; otherwise, do not tick.
Time of Reminder As provided; otherwise, do not tick.

 

 

Campaign Member Tagging
Legend:
* – Required Field (you cannot submit a note without putting values to these fields)
Ex – Example
Fields Rules of Engagement
Salesperson Preferences Always review Salesperson Preferences to see if user has any preferences.
Task Description* [Contact] – [firm] = for one contact
[Contact] and others – [firm] =
for multiple contacts with the same firm
[Contact] and others =
for multiple contacts with different firms
Note Type* Campaign
Existing? Always tick Existing

NOTE: We are adding members to existing campaigns

Special Instructions Instructions from the wholesaler that shouldn’t/are not needed to be indicated in the note text.
Internal Comments Instructions for the next specialist who will be processing the note on the next steps to follow, clarification details needed.
Note Timezone As is. No need to change this.
Campaign – Lead Alternative search bar for contacts.

NOTE: Leads cannot be associated with other contacts. If there are lead/s mentioned, each of should be logged separately.

Campaign – Owner Copy the Owner of the existing campaign
Required If the user is Institutional, select contact with Individual Contact or Prospect/Client as record type. If the user is IBG/Intermediary, select contact with IBG Contact as record type.Campaign – Contact* As provided and update the Status of the Contact. If not provided, clarify with the salesperson.

If the profile is not found in DANA, check FINRA and Google for important information to create a contact using Contact Management.

If the contact already exists but the firm or location is not updated, you may use that profile.

For IBG/Intermediary users —-> IBG Contact
For Institutional users —-> Individual Contact or Prospect/Client

NOTE: If the only available profile has a different record type from the Wholesaler’s record type, we can still tag that profile to the campaign.

Campaign Id (for existing search) This is only utilized as a search field for searching existing notes using their Salesforce IDs. Always leave blank once you clicked and tagged the existing note above the Dana interface or once you’ll be submitting the note to Ready.
Campaign Owner (for existing search)
Campaign Name (for existing search)

 

 

======

Logging/Updating an Opportunity
Legend:
* – Required Field (you cannot submit a note without putting values to these fields)
Ex – Example
Fields   Rules of Engagement
Salesperson Preferences   Always review Salesperson Preferences to see if user has any preferences.
Task Description*   [Contact] – [firm] = for one contact
[Contact] and others – [firm] =
for multiple contacts with the same firm
[Contact] and others =
for multiple contacts with different firms
Note Type*   Opportunity
The Hey DAN Team should check the activity timeline in the contact profile to see if there’s already an existing meeting placeholder. If there is, the Hey DAN Team should proceed with the following steps: 1. Locate the correct meeting placeholder in the activity timeline. 2. Pull up the meeting record. 3. Update the meeting fields as necessary or as requested by the salesperson. 4. Click Save. Existing?   Always check if the opportunity is already existing in the activity timeline of the contact profile.
If not, then untick the Existing? box.

Note: Filter via “Meeting Owner” to check user’s calendar for existing records first before pulling up all records from all users

Special Instructions   Instructions from the wholesaler that shouldn’t/are not needed to be indicated in the note text.
Internal Comments   Instructions for the next specialist who will be processing the note on the next steps to follow.
Note Timezone   Not Applicable
Opportunity – Record Type*   Opportunity Type Rule:

-If the salesperson specifies an option, use that option (Internal Only (Non-Contractual) or (Standard).

-If no type is specified, default to Internal Only.

Trigger: You may only select Standard if one or more competitors are listed on the opportunity.

Opportunity – Contact   As provided; otherwise, leave it blank.

NOTE: You can update the Contact’s roles via the Contacts field for Standard Opportunity

Opportunity – Company Name*   As provided; otherwise, (Copy company details from primary contact)
Opportunity – Owner   As provided; otherwise, leave it blank.

NOTE: To update existing Opportunity, copy the Owner of the existing record

Opportunity – Team Member (For Standard Opp only)   As provided; otherwise, leave it blank.

NOTE: Update Oppty Team Member’s access here:
Read = Read-only access
Edit = Read/write access

Opportunity – Co-Owner   As provided; otherwise, leave it blank.
Opportunity – Products*   As provided. Each product will have sub-fields to populate. If not provided, clarify with the salesperson.

Products Sub-Fields:

Expected Assets
Expected Revenue (Standard Fees)
Expected Revenue (Custom Fees)
ESG Categories
Standard Fee Schedule
Sales Opp Product Status
Anticipated Initial Funding Date
Strategy Account Type – this becomes a required* field once the product you tag is under the Strategy category. To determine that, we’ll have to look at the Product Category column and see the value Strategy alongside the product.
Comments
Site Where Managed
Covered Fund

Opportunity – Competitors (For Standard Opp only)   As provided; otherwise, leave it blank.
Opportunity – Themes   As provided; otherwise, leave it blank.
Opportunity Id (for existing search)   These fields only utilized as search fields for searching existing opportunities in their CRM. Always leave blank once you clicked and tagged the existing note above the Dana interface or once you’ll be submitting the note to Ready.
Opportunity Owner (for existing meet search)  
Company Name (for existing meet search)  
New/Existing Client (For Standard Opp only)   As provided; otherwise, leave it blank.
Site Where Contracted (For Standard Opp only)   As provided; otherwise, leave it blank.
Opportunity Name*  

As provided. If not provided, default to


For Intermediary users (New logic): Always default opportunity name to “SPDR Territory, Product Ticker/Codes, Company Name, Contact Names, Opportunity Entry Year and Month”
For ex: BD18 GLDM LGLV UBS John Smith 2025-04

For Institutional users (No change): As specified by the salesperson. If not provided, default to Company Name, Product, and then the word “Opportunity” (ex. Company XYZ ACWI ex-US sec lending Opportunity)

Decision Date*  

As provided. If it falls on a non-business day, use the next business day as the decision date.

If not provided, default to recording date + the last business day of the third month.

Ex.

Recording date: June 10, 2025
Third month after June: September 2025
Last business day of September 2025: September 30, 2025

Stage*   As provided. If not provided, default to Level 1 – Prospecting.
Is this a Reverse Solicitation?   As provided; otherwise:

SPDR/IBG – optional. If not provided, leave blank.
SSGA/Institutional – required. If not provided, default to NO.

Opportunity Currency*  

As provided. If not provided, default to USD.

Outcome Reason   As provided; otherwise, leave it blank.
Required if the stage is “Mandate Awarded – Close/Won”
Outcome Reason Comments   As provided; otherwise, leave it blank.
Lost Opportunity Outcome Reason   As provided; otherwise, leave it blank.
Intermediary Sales Opportunity   As provided; otherwise, do not tick.

 

 

 

Creating/Updating a Company Profile
Legend:
* – Required Field (you cannot submit a note without putting values to these fields)
Ex – Example
Fields Rules of Engagement
Task Description* [Contact] – [firm] = for one contact
[Contact] and others – [firm] = for multiple contacts with the same firm
[Contact] and others = for multiple contacts with different firms
Note Type* Company Management for creating or updating Company Profiles
The Hey DAN Team should check the activity timeline in the contact profile to see if there’s already an existing meeting placeholder. If there is, the Hey DAN Team should proceed with the following steps: 1. Locate the correct meeting placeholder in the activity timeline. 2. Pull up the meeting record. 3. Update the meeting fields as necessary or as requested by the salesperson. 4. Click Save. Existing? If Company is already created but needs update on information except for firm update, tick Existing? box.
Special Instructions Instructions from the wholesaler that shouldn’t/are not needed to be indicated in the note text.
Internal Comments Instructions for the next specialist who will be processing the note on the next steps to follow, clarification details needed.
Note Timezone As is. No need to change this.
Company Managment – Record Type* As provided. If none, default is based on the profile of the user:

Intermediary -> IBG Company
Institutional -> Prospect/Client

Company Managment – Parent Company Blank for L2( Regional/National); this is only required for L3 (Local Office) company creation.
Company Name* As provided by the salesperson; otherwise, refer to reliable and verifice source online
Classification* As provided by the salesperson. Can populate based on context. If unclear, clarify with the salesperson.

NOTE: Do not create State Street companies.

Sub-Classification* As provided by the salesperson. Can populate based on context. If unclear, clarify with the salesperson.

TIP: Reliant on selection of “Classification”, refer to Picklist tab for options

Hierarchy Level* L2 Company: Regional/National (Parent firm) – NA Intermediary Users cannot create L2 IBG Company (firm) – Defer to Sales Enablement Team
L3 Company: Local Office (office/branch)

NA region
-Business users cannot create L2 IBG company. Defer users to Sales enablement team.
-Business users can create L3 IBG company and L2, L3 Prospect/Client companies.

Non-NA region
-Intermediary users can only create L2 IBG company due to permission set added to those users.
-Business users can create L3 IBG company and L2, L3 Prospect/Client companies.

RIA/Independent Company
-Directly create an L3 company for RIA/Independent firms. (L2 Company is not required)
-No need to create or send clarification for L2 company.

Auxiliary Contact Details As provided or from a reliable and verified source; otherwise, leave thes fields blank:

Fax
Website

Primary Street* As provided; otherwise use accurate and reliable details from a verified source (websites. FINRA. etc)
Primary City* As provided; otherwise use accurate and reliable details from a verified source (websites. FINRA. etc)
Primary State/Province* Should be the two-letter abbreviation of the State where the office/branch or firm is located.
Primary Zip/Postal Code* Specific Zip.postal code for the City and State

TIP: Use Google to look up for Zip/Postal Codes

Primary Country* Use Alpha-2 code for countries (two-letter abbreviation) Example: United States of America –> US Reference: https://www.iban.com/country-codes
Phone* As provided; otherwise, refer to the their provided contact details on their websites.
Company Intermediary/Wholesale* As provided by the salesperson. Can populate based on context. If unclear, clarify with the salesperson:

Prospect
Client
Former Client

SSGA Relationship* SSGA Relationship (IBG Company): At least one should be selected:

SPDR
Institutional
DC Intermediary

Relationship Status (for Institutional) As provided; otherwise, leave blank
Relationship Temperature (for Institutional) As provided; otherwise, leave blank
Background (for Institutional) As provided; otherwise, leave blank
Priorities (for Institutional) As provided; otherwise, leave blank
SSGA/SST News & Priorities (for Institutional) As provided; otherwise, leave blank
Description (for Institutional) As provided; otherwise, leave blank
Exercise Files
SSIM-Spec-Sheet-09102026.ods
Size: 853.33 KB