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General Transcription Specs Knowledge Base

Last update: 7/23/2025


SF-API Team (Trust Company of the West – TCW)
New Accounts and Client Delivery Managers: Genz Acebedo and Eugene Notario
Subject Matter Expert: Jomalene Penaflor
Specialists: Richelle Ramos, Alaiza Rectin, Ben Lorenz Esber, Lauzette Mariano, Mary Paulyn Mondero
TRANSCRIPTION GUIDELINES
DANA Fields Interpretation Relevance
Task Description *for 1 advisor in a recording, [FA – Firm]
Example:
John Doe – Merrill Lynch

*If the recording has 2 advisors from the same firm, [FA1] & [FA2] – Firm
Example:
John Doe & Jane Doe – Merrill Lynch

*If the recording has 2 advisors from the different firm, [FA1] & [FA2]
John Doe & Jane Doe

*If the recording has three or more advisor from the same firm, [FA1] & Others – Firm
Example:
John Doe & Others – Merrill Lynch

If the recording has three or more notes from different firms, [FA1] & Others
Example:
John Doe & Others

For FA and Firm Names: dictated name, full name/name from CRM, and common name can be used.
For team uniformity, first choice is the dictated name, then name from CRM/full name, then common name.

Required
Note: Task Description for the first note in multiple notes/split notes will reflect on all succeeding notes (within the same recording)
Task Comments Utilize only for immediate clarification with the User
Example:
Hi [User], Kindly provide the missing information. Thank you!

*For TCW Team use only*

 
Type Tasks Required
All activities are defaulted to Tasks
Existing? (Y/N)
tick box
   
Utilize only for revising previously entered notes by the team.

*For TCW Team use only*

Untick (N): If note has no existing activity in the CRM Search (default)
Tick (Y): If note has an existing activity in the CRM Search (used only for activities previously created by Hey DAN that needs to be updated upon request by the User)
 
Special Instructions Instructions given by User to Hey DAN  
Internal Comments    
**Blank Audio/Recording or Pocket Dial: [Blank recording 0:__:__._] [Pocket dial 0:__:__._]  
**Notes for other FTEs, proofer or enterer  
   
Note Timezone   Not currently utilized
Group
tick box
Utilize only if the note has two or more contacts.

Untick: If the activity has only one contact/attendee (default)
Tick: If the activity has two or more contacts/attendees

 
Follow-up
tick box & dropdown
  Not currently utilized
Contact
CRM Search Fields
  Required
Use this section to search for the contact/advisor’s profile.
If the search is successful, the contact/advisor’s name/s will reflect below the CRM Search fields.
Select the correct profile by clicking the name (will be highlighted in orange once selected), then the chosen result/s will reflect on the field below.
 
Note: There can be multiple “Contacts” tagged in one group note.
 
If in case the contact has no profile in the CRM Search,
create a placeholder and input the First Name and Last Name of the contact
(This is important make the contact’s name reflect in DANA for clarification purposes)
 
***BEFORE SEARCHING, ALWAYS CHECK THE USER’S PREFERENCES***
 
In choosing the correct contact profile, please check User’ Preferences below for each division (Record Type default):
Users under Strategic Accounts (SA) – INST/PCS (default unless otherwise specified)
Users under Wealth Advisor Group (WAG) – Rep (default unless otherwise specified)
*if specified as Sales Team – select contact profile with “Sales Team” Record Type
**If no specific Rep profile found but Group/Team profile only, select contact profile with “Sales Team” Record Type
Users under Private Client Group (PCG) – INST/PCS (default unless otherwise specified) or Rep

Users under IAG – INST/PCS (default unless otherwise specified) or Rep

Add TCW Employee (Other than the WS) if dictated that they’re present in the meeting.
Related to Account
CRM Search Fields
  Required
Use this section to search for the Firm of the contact.
If the search is successful, the contact/advisor’s Firm will reflect below the CRM Search fields.
Select the correct profile by clicking the Firm (will be highlighted in orange once selected), then the chosen result/s will reflect on the field below.
 
NOTE: There will be times that if you search for the firm profile, many results will appear. Rule of thumb here is to pick the exact firm name reflecting on the FA’s profile i.e. Morgan Stanley Smith Barney
 
 
 
If in case the contact has no profile in the CRM Search, just leave this field blank.
Populate this field once contact profile has been identified and selected after clarification.
 
In choosing the correct contact profile, please check User’ Preferences below for each division (Record Type default):
Users under Strategic Accounts (SA) – INST/PCS (default unless otherwise specified)
Users under Wealth Advisor Group (WAG) – Sponsor (default unless otherwise specified)
*if specified as Sales Team – select contact profile with “Sales Team” Record Type
**If no specific Rep profile found but Group/Team profile only, select contact profile with “Sales Team” Record Type
Users under Private Client Group (PCG) – INST/PCS (default unless otherwise specified) or Sponsor

Users under IAG – INST/PCS (default unless otherwise specified) or Sponsor

 
Note: Please DO NOT populate this field if the note has a Related to Campaign tagged
 
Assigned To
Search Fields
   
Default: Leave blank
 
NOTE: Use this field for searching for other User/Internal User AS DICTATED ONLY (for future-dated activities)
 
Related to Campaign
CRM Search Fields
  Required
Use this section to search for the Campaign.
If the search is successful, the Campaign name will reflect below the CRM Search fields.
Select the correct profile by clicking the Campaign (will be highlighted in orange once selected), then the chosen result/s will reflect on the field below.
 
NOTE: Only one Campaign can be tagged on one note
 
Subject   Required
As specified/dictated by the User. If not dictated, we can use the following suggested subjects. Meeting/Call/Virtual Meeting/Conference Call are interchangeable or can use the default “Meeting with [name] of [firm]”
 
For FA and Firm Name — dictated name, full name/name from CRM, and common name can be used.
For team uniformity, first choice is the dictated name, then name from CRM/full name, then common name,
 
Meeting with [FA] of [Firm] — if activity Type is In Person Meeting
Cue words: “In person meeting with”, “1-on-1 meeting with”, “Breakfast with”, “Lunch with”, “Dinner with”,
“Group meeting with”, “Coffee with”, “Introduction meeting with”
 
Virtual Meeting with [FA] of [Firm] — if activity Type is Virtual Meeting
Cue words: “Virtual meeting”, “Zoom meeting”, “Teams meeting”, “WebEx”,
“Skype”, “Facetime”, “Gmeet” or “Google Meet”
 
Call with [FA] of [Firm] — if activity Type is Phone Call
Cue words: “Call with”, “Phone call with”, “Spoke with”
Voicemail for [FA] of [Firm] — if activity Type is Phone Call
Cue words: “Left a voicemail message”
Conference Call with [FA] of [Firm] — if activity Type is Phone Call
Cue word: “conference call”
Email for [FA] of [Firm] — if activity Type is Email
 
Entertainment with [FA] of [Firm] — if activity Type is Entertainment
Cue words: “Golf with”, “Sponsored a client event”, “Went out fishing”, “Watched a basketball game”
 
Type   Required
As specified/dictated by the User or based on context of the activity/note
Select from the dropdown options below:
Phone Call
Email
In Person Meeting
Virtual Meeting
Entertainment
 
Phone Call
Cue words: “Call with”, “Phone call with”, “Spoke with”, “Left a voicemail message”, “Conference Call”
 
Email
 
In Person Meeting (default) – if not specified
Cue words: “In person meeting with”, “1-on-1 meeting with”, “Breakfast with”, “Lunch with”, “Dinner with”,
“Group meeting with”, “Coffee with”, “Introduction meeting with”
 
Virtual Meeting
Cue words: “Virtual meeting”, “Zoom meeting”, “Teams meeting”, “WebEx”,
“Skype”, “Facetime”, “Gmeet” or “Google Meet”
 
Entertainment
Cue words: “Golf with”, “Sponsored a client event”, “Went out fishing”, “Watched a basketball game”
 
Product Discussed   Required
As specified by the User
Skip/leave blank if not specified or check meeting note context for clues
 
“NEVER use products with UCITS.”
 
 
Priority   Required
As specified/dictated by the User. Select from the dropdown options below:
High
Normal
Low
Normal (default) unless otherwise specified
 
Status   Required
As specified/dictated by the User. Select from the dropdown options below:
Not started
In Progress
Completed
Waiting on someone else
Deferred
 
Completed (default) for not specified completed tasks
Not Started (default) for Future-dated notes
 
Due Date   Required
Activity Date
As specified/dictated. If not specified, use recording/email date.
 
Date should be specified for future-dated notes
 
Comments (Note Text)   Required
***BEFORE TRANSCRIBING THE NOTE TEXT, ALWAYS CHECK THE RECRUITERS’ PREFERENCES***

Writing Styles

 
(Activity comments here; transcribe smart clean verbatim)
 
Users under Institutional Advisory Group (IAG) and Strategic Accounts (SA) uses default note text format.
Please check User’ Preferences below (defaults):
 
**Comments: [field] Use format below; use (-) bullets for talking points (not paragraph)

Summary: (As specified/ N/A if none provided)

Date: (As specified or recording/received date)

Prospect Attendees: (Contact Name – As specified)

TCW Attendees: (As specified/ N/A if none provided)

Follow-up: (As specified/ N/A if no none provided)

Notes: (As specified/ N/A if no none provided)

 
Merrill Fields   Required
As specified/dictated if contact/advisor is from Merrill Lynch
**If not specified, reach out to the User to provide the missing Merrill fields values
if contact is non-Merrill Lynch, skip/leave all fields blank
 
Merrill Initiative
[IMM], [Tax Efficient], [Muni], [Tax Efficient], [Equity], [Cash], [Client Acquisition], or [Other]
 
Merrill Engaged
[Yes] or [No]
 
Merrill-Activity Type
[Outbound Call], [Outbound Call – Left Message], [Inbound Call], [Branch Meeting], [1 on 1 Meeting], [Virtual Meeting (Skype, Webex, etc.)], or [Client Event]
 
Merrill Outcome
[Advisor Interested Follow up Required], [Setup Client Meeting], [Setup Virtual Meeting], [Setup Seminar], [Closed Won New Business], [Closed Lost No Opportunity], [Referred to Specialist Team], [Product Update], [Value Add/FA Training]
 
Merrill Opportunity
Amount in dollars (numeric numbers only – do not incude dollar sign $ and comma)
 
Merrill CRD
N/A – leave blank
 
Some wholesaler use default for Merrill fields. Please read their defaults in user’s preference.
Hey DAN (default)
Same as Due Date (Normal and futured-dated)
 
Only use this field for searching for existing activities in the CRM using the SF ID
 
*For TCW Team only*
# of notes generated from the page
Choose/Tick note for proofing/ready.
Activity Source   Required
Completed Date Same as the Due Date Required
Task ID
(For Existing Record Search)
   
 
 
 
Count Cross-check   Required
Transcribing/   Required
Proofing complete  
Exercise Files
TCW-Trans-Specs-07222025ET.ods
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